Question

Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of interview should he use if he needs a high degree of comparability among responses, no question variability, and to maintain his own neutrality during the interviews?

Answer 1

Answer:

Structured

Explanation:

Structured interview is the quantitative research method that is commonly employed in the survey research. Structured interview aims to ensure that the interview is conducted and  presented with exactly same questions in same sequence or order. Such interviews ensures that the answers can be aggregated reliably and also suitable comparisons can be made between the different survey periods.