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mojhsa [17]
4 years ago
15

Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of i

nterview should he use if he needs a high degree of comparability among responses, no question variability, and to maintain his own neutrality during the interviews?
Business
1 answer:
LenaWriter [7]4 years ago
7 0

Answer:

Structured

Explanation:

Structured interview is the quantitative research method that is commonly employed in the survey research. Structured interview aims to ensure that the interview is conducted and  presented with exactly same questions in same sequence or order. Such interviews ensures that the answers can be aggregated reliably and also suitable comparisons can be made between the different survey periods.

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The organization's strategy also determines its structure because it establishes the departments, employees, and actions, similar to the way that the mission determines these things.

Finally, the organization's size is obviously related to its structure. A large organization will have a more complex structure than a smaller organization for example.

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