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In communicating the unique customer benefits of its various products to its target segments, thermos is defining its ________,

Elodia [21]

If this is the complete question,
In communicating the unique customer benefits of its various products to its target segments, Thermos is defining its ________, which is an important element of its overall _______ strategy.
A. target market; positioning
B. value proposition; positioning
C. value proposition; perceptual mapping
D. value proposition; segmentation
E. value proposition; targeting

The answer is.
In communicating the unique customer benefits of various product to its target segments. Thermos is defining its target market, as an important element of overall positioning strategy. According to Investopedia, it is defined as the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts.

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3 years ago

Disadvantage of snob appeal

Natasha2012 [34]

Answer:

The purpose of snob appeal is to persuade a consumer to purchase a product or service by convincing him or her that the purchase will elevate their status. By appealing to individuals' desires to be among the elite, advertisers attempt to sell their products.

For example, some different ads that illustrate snob appeal include the following:

Cigarette ads with big and tough guys smoking cigarettes makes it seem that the consumer, too, could be among the elite hearty men who smoke cigarettes.

Commercials that show men drinking a certain brand of beer attracting all of the beautiful women in a bar gives the underlying message that drinking that beer will make the consumer more attractive to women.

A food commercial that highlights parents who are "Number One" that purchase a certain food product implies that the consumer will also be a top notch parent if he or she purchases the product.

A perfume advertisement that features a woman dressed in fancy clothes and very expensive jewelry appeals to the "inner snob" by implying that a woman who wears that perfume will be equally as exquisite in appearance.

A commercial for cat food that shows a cat eating a certain brand of food in a posh house with a fancy pet dish makes the consumer feel she is treating her cat the best she possibly can by purchasing that food.

A military slogan that says, "Do you have what it takes?" is appealing to snob appeal by trying to recruit members implying that they are an elite group that has characteristics that others do not possess.

When a company is attempting to sell its services over competitors' services and states "You don't want to deal with those OTHER companies…" it is attempting to elevate its own image to be more appealing as an elite company.

A wireless phone company shows commercials of people waiting in lines to get their phones and the images of those who have the phones are of well-dressed and popular people. The phone company is making it seem extremely desirable to be a part of the group of people who are elite enough to own that phone.

A linen company features their products in an advertisement in a posh and fancy home implying that those who purchase their linens are amongst the elite.

Featuring a popular celebrity in a commercial in which she states she would never use another brand makes the product seem more appealing to the consumer.

A commercial for big screen televisions shows a large group of people watching the Superbowl and having fun, stating that "everyone will want to be at your house" implies that the purchase of the television will make the consumer popular and part of an elite group.

Explanation:

6 0

2 years ago

The direct materials budget is prepared using information from the ________ budget.

xeze [42]

Answer: Production budget

Explanation:

The production budget is basically permit the organization for tracking the cost and all the production details that is required for the inventory necessary requirement of an organization.

The production budget is also known as the financial plan of the company for estimating the overall production budget by proper scheduling.

The one of the main factor of the production budget is the sales target as it basically calculated the total number of products that are manufactured in an organization.

Therefore, Production budget is the correct answer.

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4 years ago

Jerry lives in New Mexico and makes $52,000 a year. If the median annual income in New Mexico is $53,731 and the median annual i

daser333 [38]

Yes, Jerry is likely to qualify, since his yearly income is below the median annual income of New Mexico.

4 0

4 years ago

Read 2 more answers

Bond P is a premium bond with a coupon rate of 10 percent. Bond D has a coupon rate of 5 percent and is currently selling at a d

mezya [45]

Answer:

Stock P's current yield = 8.18%

Stock D's current yield = 5.87%

Stock P's capital gains yield = -1.31%

Stock D's capital gains yield = 1.4%

Explanation:

price of bond P:

0.07 = {100 + [(1,000 - MP) / 10]} / [(1,000 + MP) / 2]

0.07 x [(1,000 + MP) / 2] = 100 + [(1,000 - MP) / 10]

0.07 x (500 + 0.5MP) = 100 + 100 - 0.1MP

35 + 0.035MP = 200 - 0.1MP

0.135MP = 165

MP = 165 / 0.135 = $1,222.22

price of bond D:

0.07 = {50 + [(1,000 - MP) / 10]} / [(1,000 + MP) / 2]

0.07 x [(1,000 + MP) / 2] = 50 + [(1,000 - MP) / 10]

0.07 x (500 + 0.5MP) = 50 + 100 - 0.1MP

35 + 0.035MP = 150 - 0.1MP

0.135MP = 115

MP = 115 / 0.135 = $851.85

current yield = dividend / stock price

Stock P's current yield = 100 / 1,222.22 = 8.18%

Stock D's current yield = 50 / 851.85 = 5.87%

price of bond P in one year:

0.07 = {100 + [(1,000 - MP) / 9]} / [(1,000 + MP) / 2]

0.07 x [(1,000 + MP) / 2] = 100 + [(1,000 - MP) / 9]

0.07 x (500 + 0.5MP) = 100 + 111.11 - 0.111MP

35 + 0.035MP = 211.11 - 0.111MP

0.146MP = 176.11

MP = 176.11 / 0.146 = $1,206.23

price of bond D in one year:

0.07 = {50 + [(1,000 - MP) / 9]} / [(1,000 + MP) / 2]

0.07 x [(1,000 + MP) / 2] = 50 + [(1,000 - MP) / 9]

0.07 x (500 + 0.5MP) = 50 + 111.11 - 0.111MP

35 + 0.035MP = 161.11 - 0.111MP

0.146MP = 126.11

MP = 126.11 / 0.146 = $863.77

capital gains yield = (P₁ - P₀) / P₀

Stock P's capital gains yield = (1,206.23 - 1,222.22) / 1,222.22 = -1.31%

Stock D's capital gains yield = (863.77 - 851.85) / 851.85 = 1.4%

6 0

3 years ago