Our brains are far more engaged by storytelling than a list of facts–it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while we’ve covered the importance of storytelling before, there is another element that can drive your point home even more–images. That’s because visuals add a component to storytelling that text cannot: speed.
According to researched complied by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social-media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.
According to this infographic compiled by design agency Ethos3, adding images to your tweets isn’t the only way to get in on the visual action. Here are three visual tools you can use to connect with your audience even faster:
1. PRESENTATIONS Since 65% of people are visual learners according to the Social Science Research Network, one of the best ways to drive the message home is through visual content. One way to do this is to include embedded slideshows in presentations, or on your website or in social media using tools such as SlideShare.
