Explanation:
The purchase decision process on the Internet or on mobile devices compared to purchases in a physical store, differ according to the characteristics of each of the shopping environments.
According to Kotler and Keller, the consumer purchase decision process goes through 5 stages:
- problem or need recognition,
- information search,
- evaluation of alternatives,
- purchase,
- post-purchase behavior.
Therefore the consumer will determine which are the essential attributes when making a purchase and which ones will bring the greatest benefits.
Currently the online shopping market has grown substantially, since most individuals have access to the internet, which makes companies look for a greater online presence, which guarantees the possibility of also offering consumers greater benefits, such as greater discounts and promotions. , since, there is a reduction in systemic and physical costs when the company sells over the internet.
Therefore, online stores compared to physical stores are more likely to offer purchase and post-purchase benefits, in addition to a greater variety of products and brands available, increasing consumer choice.
True, every country has it's own laws which the company has to obey. For example McDonald's has a different menu in the US than the menu in India because of religious beliefs and laws.
Answer:
The current values for BEp and margin of safety before the proposed changes are:
BEP units: 7,800
in dollars: $ 358,800
Margin of safety:
2,200 units or $ 101,200 of sales
Explanation:
The break even pont is the level of salesthat makes the operating income equal to zero. the margin of safety is the amount above this level at curernt sales.
Contribution per unit: $23
Fixed Cost $179,400
179,400 / 23 = 7,800
In dollars: 7,800 units x $46 each = $ 358,800
Margin of safety:
10,000 - 7,800 = 2,200
in dollars 460,000 - 358,800 = 101,200
The buyers' journey is the process buyers go through to become aware of, evaluate and purchase a new service or product. The journey is divided into three basic stages; which are awareness, consideration and decision stage. In the scenario described above, the buyer is not in any of the stages of the buyer journey.