Question

The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing channels.
A) control
B) data security
C) high involvement selling
D) order conversion
E) individualization

Answer 1

Answer:

Letter E is correct. Individualization.

Explanation:

We live in the information age. The internet is a tool that has revolutionized the way individuals communicate, including companies' relationships with their target audience.

Through the internet, organizations have been able to achieve direct customer interaction and individualization that enables them to create personalization and rapid communication, as well as lasting relationships, through the marketing strategy of delivering relevant content as well as advertising that generates identification and engagement and value. for the brand.

Digital presence is a low cost and extremely relevant strategy to assist in processes such as market segmentation, results measurement, competitiveness reach, offer personalization, and customer attraction and loyalty.