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Anna71 [15]
3 years ago
11

What is a test market? A small-scale introduction of a product to a specific area Environment which evaluates product ideas and

feasibility Selected groups of people used to analyze and test the concept of a given product Gathering input, decisions and work from businesses and individuals outside the actual company
Business
1 answer:
Oksi-84 [34.3K]3 years ago
6 0

Selected groups of people used to analyze and test the concept of a given product.

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