It’s glittering generalities. Because plain folks won’t persuade an audience and name calling will probably make them walk away
<span>Mrs. Brandeis' friendly personality helps her to succeed in business. Because she listens to the salesmen's troubles, they like her. I think this is the key ter succeeding in business that she is friendly, sociable and with an open mind so discusses things with her salesmen and is open to entertain their suggestions.</span>
He used the " airborne japan" speech which was a passionate speech to touch the emotions to those who cared to listen the speech was spoken persuasively as well as angerly to make a clear statement that he was going to fight back and bring The U.S naval and continental forces as an understatement and a bi-product of what was to come as being one of the third electives in the U.S continental congress and what was to be the product of the power he had if chosen as the main elective.
Proper nouns indicate a specific person place or thing
hope this helps :)