Which of the following methodologies takes the list of desired customer attributes (CAs) generated by market research and turns
1 answer:
You might be interested in
Answer: Net present value = $446,556
Explanation:
First we'll compute the Weighted Average Cost of Capital :
Weighted Average Cost of Capital =
= 0.163× + 0.0729× (1 - 0.35 )×
= 0.1255
where;
= Cost of equity
= Proportion of equity
= Cost of debt
= Proportion of debt
Now, we'll compute the cost of capital using the following formula:
Cost of capital = Weighted Average Cost of Capital + adjustment factor
= 0.1255 + 0.0125
= 0.138 or 13.8%
∴ Net present value = Cash outflows - Total PV of cash flows
= $3,900,000 - $1,260,000 (Annuity value of 13.8% for 5 years)
= $3,900,000 - $3,453,444
= $446,556
Therefore, the correct answer is option(b).