Question

Which of the following methodologies takes the list of desired customer attributes (CAs) generated by market research and turns them into a list of engineering attributes (EAs) that engineers can use?
A. Quality control processes.
B. Quality function deployment
C. Rapid phototyping
D. Marketing control

Answer 1

Answer: B. Quality function deployment

Explanation:

Quality function deployment is a very useful process to the manufacturing, healthcare and service industry that was introduced in the 1960s in Japan. It refers to the process of converting the needs and requirements of customers for a good generated by market research to actionable plans and specification that engineers can then use to create the product in question and thus satisfy the need of the customer.