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-Dominant- [34]
3 years ago
12

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A) the objective-and-task methodB) the percentage-of-sales methodC) the competitive-parity methodD) the bottom-up methodE) the pull-push method
Business
2 answers:
Step2247 [10]3 years ago
8 0

Answer:

C) the competitive-parity method

Explanation:

In marketing, when a company determines it marketing budget based on the competition's budget, they are engaging in a competitive parity approach. They are basically trying to copy what the competitors do in an attempt to defend their market share. This is a defensive strategy because the company is not interested in expanding their sales or pursuing an aggressive campaign, instead they just settle for not losing business.

garik1379 [7]3 years ago
4 0

Answer:

C) the competitive-parity method

Explanation:

Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.

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iVinArrow [24]

Answer:

C

Explanation:

A Letter of Last Instruction (LOLI) serves to give family important information such as where the person wants to be buried, instructions for any pets, or location of important legal documents.  

Side note: this is not a will, and should not be used as a substitution for one. A will is a legal document, a LOLI is not.

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What is the current standard used in law enforcement for compressing fingerprint images?
Marta_Voda [28]
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All of the following are characteristics of SMART goals except
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1. Standard Oil of Connecticut, Inc., sells home heating, cooling and security systems. Standard schedules installation and serv
Yuki888 [10]

Answer:

The installers and experts are self employed because;

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