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-Dominant- [34]
3 years ago
12

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A) the objective-and-task methodB) the percentage-of-sales methodC) the competitive-parity methodD) the bottom-up methodE) the pull-push method
Business
2 answers:
Step2247 [10]3 years ago
8 0

Answer:

C) the competitive-parity method

Explanation:

In marketing, when a company determines it marketing budget based on the competition's budget, they are engaging in a competitive parity approach. They are basically trying to copy what the competitors do in an attempt to defend their market share. This is a defensive strategy because the company is not interested in expanding their sales or pursuing an aggressive campaign, instead they just settle for not losing business.

garik1379 [7]3 years ago
4 0

Answer:

C) the competitive-parity method

Explanation:

Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.

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The lower of cost or market approach is Blank______ for companies that use Blank______. Multiple choice question. required under
LenaWriter [7]

The lower cost or market approach is (C) required under GAAP for companies that use  LIFO or retail inventory.

<h3>What is market approach?</h3>
  • The market approach is a method of evaluating an asset's worth based on the selling price of comparable assets.
  • Along with the cost technique and discounted cash-flow analysis, it is one of three main valuation methodologies (DCF).
  • Companies that use LIFO or retail inventory are obligated by GAAP to use the lower cost or market method.
  • A realtor, for example, can gather information on comparable real estate sales in close vicinity to a client's property and modify those values to account for differences in land area and building square footage to arrive at a market-based valuation for the targeted property.

Therefore, the lower cost or market approach is (C) required under GAAP for companies that use  LIFO or retail inventory.

Know more about the market approach here:

brainly.com/question/8084221

#SPJ4

The complete question is given below:

The lower cost or market approach is _____ for companies that use _____.

a. optional under GAAP; LIFO or the retail inventory

b. optional under GAAP; any method of inventory valuation

c. required under GAAP; LIFO or the retail inventory

d. required under GAAP; any method of inventory valuation

7 0
1 year ago
Larsen Corporation reported $200,000 in revenues in its 2021 financial statements, of which $66,000 will not be included in the
Anastaziya [24]

Answer:

$16,500

Explanation:

The computation of the deferred income tax liability for the year 2021 is shown below:

= Amount not included in tax return × enacted tax rate for 2022 year

= $66,000 × 25%

= $16,500

Simply we multiplied the amount not included with the enacted tax rate for 2022 year so that the correct amount could come

And, we ignored the other information given in the question

5 0
3 years ago
Predict how sports and entertainment marketing will change over the next decade.
Kitty [74]

Answer:

marketing will change the most over the next 10 years because location, browsing, and buying will be increasingly co-mingled. Analysts will use technological and psychological triggers to help us all buy more, and understand why we're buying.

Explanation:

3 0
3 years ago
Read 2 more answers
Which of the following best describes the term customer contact points? Group of answer choices
kumpel [21]

Answer:

d.a customer interacting with a franchise employee

Explanation:

Customer contact points are avenues through which a company interacts with its customers directly. The modes of interactions include phone calls, written communication, online interactions, or one-on-one customer support.

Many businesses recognize the importance of customer contact points. They invest heavily to ensure that the customer gets a wonderful experience at the contact points.

6 0
3 years ago
7. Problems and Applications Q7 Your cousin Vinnie owns a painting company with fixed costs of $200 and the following schedule f
In-s [12.5K]

Answer:

4 houses per month.

Explanation:

Note: See the attached file for the calculation.

Efficient scale of production is can be described as the number of units of production where average total cost (ATC) of production is lowest.

From the attached file, the ATC of $70 is the lowest at 4 houses per month and 4 houses per month is therefore the efficient scale.

Download xlsx
4 0
3 years ago
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