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-Dominant- [34]
3 years ago
12

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A) the objective-and-task methodB) the percentage-of-sales methodC) the competitive-parity methodD) the bottom-up methodE) the pull-push method
Business
2 answers:
Step2247 [10]3 years ago
8 0

Answer:

C) the competitive-parity method

Explanation:

In marketing, when a company determines it marketing budget based on the competition's budget, they are engaging in a competitive parity approach. They are basically trying to copy what the competitors do in an attempt to defend their market share. This is a defensive strategy because the company is not interested in expanding their sales or pursuing an aggressive campaign, instead they just settle for not losing business.

garik1379 [7]3 years ago
4 0

Answer:

C) the competitive-parity method

Explanation:

Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.

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3 years ago
Group price discrimination has ________ consumer surplus than under ________.
makvit [3.9K]

Answer:

The correct answer is letter "B": less; perfect competition.

Explanation:

Typically, <em>more output is produced in perfect competition markets than in markets ruled by price discrimination</em>. Consumer surplus is greater at the same time. Group price discrimination transfers the company some of the competitive consumer surpluses as an additional profit and causes the loss of deadweight due to reduced production.

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3 years ago
Which of the following is the basis for Justice Ginsberg's opinion that Guido and
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Explanation:

8 0
2 years ago
The following information is taken from Reagan Company's December 31 balance sheet:
zimovet [89]

Answer:

Firm’s sales uncollected for year is 42 days.

Explanation:

Account receivable turnover ratio = $621,000 / $70,422

Account receivable turnover ratio = 8.69

Thus, accounts receivable turnover ratio is 8.69

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8 0
3 years ago
Perform a horizontal analysis providing both the amount and percentage change. (Round Percentage answers to 1 decimal place. Dec
True [87]

Answer:

Find attached

Explanation:

Horizontal or trend analysis involves is a financial statement analysis technique that shows the percentage change or dollar change in a corresponding financial statement's item.

For example, the change in the fixed assets by a way of increase or decrease compared to last year's financial statements.

Formula:

change in a particular line item=(current year amount/previous year)-1

Download xlsx
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