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-Dominant- [34]
3 years ago
12

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A) the objective-and-task methodB) the percentage-of-sales methodC) the competitive-parity methodD) the bottom-up methodE) the pull-push method
Business
2 answers:
Step2247 [10]3 years ago
8 0

Answer:

C) the competitive-parity method

Explanation:

In marketing, when a company determines it marketing budget based on the competition's budget, they are engaging in a competitive parity approach. They are basically trying to copy what the competitors do in an attempt to defend their market share. This is a defensive strategy because the company is not interested in expanding their sales or pursuing an aggressive campaign, instead they just settle for not losing business.

garik1379 [7]3 years ago
4 0

Answer:

C) the competitive-parity method

Explanation:

Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.

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The growers of Sunny Day Citrus have determined that their chief priority for choosing a transportation mode within the United S
Leya [2.2K]

Answer:

Rail transportation

Explanation:

Considering the situation described above in the questions, Sunny Day Citrus should use RAIL TRANSPORTATION to ship their oranges.

There are basically four means of shipping goods, these include road, maritime, rail, and air shipment.

However, considering the need to achieve quick transit time, low margins, low cost, and the highest level of reliability the best means of use is RAIL TRANSPORTATION.

This is because while Air shipment is the fastest, it is the most expensive. Also, the Maritime or Ship may be the lowest in terms of cost, but since it is within the United States, it would be relatively expensive compared to rail and also is the slowest in terms of transit time.

Similarly, the road may be faster and relatively cheaper compared to air, but not as cheaper compared to the rail in a long distance.

Rail transportation offers cheaper, low margins, reliability as it is difficult to have accidents and robbery of such commodities inside the train. It is also quite faster compared to ship.

Hence, in this case, the right answer is RAIL TRANSPORTATION

8 0
3 years ago
Which part or phrase in the passage describes a method of primary market research that Jeremy might choose?
Flauer [41]

Answer:

The answer is B. I think.

Explanation:

7 0
2 years ago
Read 2 more answers
Classify each of the statements as true or false.
Tasya [4]

Answer

The answer and procedures of the exercise are attached in the following archives.

Explanation  

You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.  

7 0
3 years ago
The opportunity cost of​ tesla's investment in a new battery factory in nevada is
Alex787 [66]
I believe the answer is: D. <span>what the company considered to be the best-foregone option to the factory.
The creation of new type of battery would cost Tesla a huge amount of capital that would definitely impact the amount of their profit for several operating years. The difference in profit between prior and after new battery would be the opportunity cost that must be taken by Tesla.</span>
5 0
3 years ago
Best Deals, Inc. has 10 units in ending merchandise inventory on December 31. The units were purchased in November for $160 each
MrMuchimi

Answer:

$1,600

Explanation:

Best deals incorporation has a total of 10 units in the ending merchandise inventory on December 31

The units were bought in the month of November at a price of $160 for each unit

The replacement cost of the item is $162

Inventory is always recorded when the cost is low

Therefore, the amount that is to be reported as the merchandise inventory can be calculated as follows

=10 units × $160

= $1,600

Hence the amount reported as the merchandise inventory on the balance sheet is $1,600

4 0
3 years ago
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