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-Dominant- [34]
3 years ago
12

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A) the objective-and-task methodB) the percentage-of-sales methodC) the competitive-parity methodD) the bottom-up methodE) the pull-push method
Business
2 answers:
Step2247 [10]3 years ago
8 0

Answer:

C) the competitive-parity method

Explanation:

In marketing, when a company determines it marketing budget based on the competition's budget, they are engaging in a competitive parity approach. They are basically trying to copy what the competitors do in an attempt to defend their market share. This is a defensive strategy because the company is not interested in expanding their sales or pursuing an aggressive campaign, instead they just settle for not losing business.

garik1379 [7]3 years ago
4 0

Answer:

C) the competitive-parity method

Explanation:

Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.

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All of the following describe a balance sheet except which one? A. The balance sheet reflects the results of multiple transactio
Bezzdna [24]
The choice that does not describe the balance sheet is D. The balance sheet contains only assets and liabilities sections.

Balance sheet is one of a company's financial statement. It is also known as the statement of financial position. It represents the the company's financial position at the end of a specified date.

The assets, liabilities, and owner's equity sections of the balance sheet reflects the results of multiple transactions creating an image of a business in financial terms.


6 0
3 years ago
Mariah is single and has a monthly disposable income of $3,200. Her monthly cash outflow is approximately $2,800. Mariah include
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5 0
3 years ago
A publisher for a promising new novel figures fixed costs​ (overhead, advances,​ promotion, copy​ editing, typesetting, and so​
alisha [4.7K]

Answer:

5,409 books

Explanation:

to calculate break even point in units we can use the following formula:

break even point in units = total fixed costs / contribution margin per unit

  • total fixed costs = $53,000
  • contribution margin per unit = sales price - variable costs = $12 - $2.20 = $9.80

break even point in units = $53,000 / $9,80 = 5,408.16 ≈ 5,409 books

in $, that would equal = 5,409 books x $12 per book = $64,908

5 0
3 years ago
Read 2 more answers
When museums charge a lower admission fee to students and senior citizens, this form of pricing is known as ________. third-degr
stellarik [79]
<span>When museums charge a lower admission fee to students and senior citizens, this form of pricing is known as price discrimination. 

Price discrimination is a way of changing the prices for something based on time of day, amounts sold, or who they are sold to. This type of discrimination is done to try and maximize profits in the largest way possible. </span>
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3 years ago
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True or False. A scope management plan is used to develop, confirm, and control a common understanding of the project between cu
NARA [144]

Answer:

True

Explanation:

the process of identifying and defining what actions are required to deliver a project's requirements

6 0
2 years ago
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