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-Dominant- [34]
3 years ago
12

Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus

iness targeting his same customer base was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A) the objective-and-task methodB) the percentage-of-sales methodC) the competitive-parity methodD) the bottom-up methodE) the pull-push method
Business
2 answers:
Step2247 [10]3 years ago
8 0

Answer:

C) the competitive-parity method

Explanation:

In marketing, when a company determines it marketing budget based on the competition's budget, they are engaging in a competitive parity approach. They are basically trying to copy what the competitors do in an attempt to defend their market share. This is a defensive strategy because the company is not interested in expanding their sales or pursuing an aggressive campaign, instead they just settle for not losing business.

garik1379 [7]3 years ago
4 0

Answer:

C) the competitive-parity method

Explanation:

Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.

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Matt purchases 4 boxes of spinach and 3 pounds of tomatoes per month when the price of spinach is $1.50 per box. He purchases 5
harina [27]

Answer:

-1.25

Explanation:

Given that

Q1 of tomatoes = 3

Q2 of tomatoes = 5

P1 = 1.50

P2 = 1

Using midpoint formula

Recall that

Midpoint = [(Q2 - Q1)/(Q2 + Q1/2)] ÷ [(P2 - P1)/(P2 + P1/2)]

Thus

(5 - 3)/(5+3/2) ÷ (1 - 1.5)/(1 + 1.5/2)

= 2/4 ÷ -0.5/1.25

= 0.5 ÷ -0.4

= - 1.25

The cross price elasticity of demand is -1.25 and they are thus compliments.

6 0
3 years ago
Read 2 more answers
Tracy is a salesperson for Zorc Computers and is having trouble getting sales. Her customers
kow [346]

Answer:

D) does not know the products well enough to sell them.

Explanation:

Tracy as a salesperson for Zorc Computers is having trouble making sales as her customers keep bringing up objections which she cannot overcome. There is a high chance Tracy doesn't know the products well enough to be able to convince customers about its functions and why they should buy it.

The customers constantly bring up objections because they are not satisfied with the explanations Tracy is giving them.

The scenario would probably have been different if she knows the products well enough to sell them so if any objections are raised by the customers, she can easily calm their fears and explain exactly how each computer would perform under different circumstances.

Let's say for instance she tells a customer that a particular computer can play Pes 2020 game comfortably without delays because of the RAM size and graphic card, if the customer objects, she can go ahead to educate the person on the functions of the RAM and graphic card and the particular graphic card the computer uses for it to run the Pes 2020 game without hitches.

3 0
3 years ago
Other things the same, when the interest rate rises, people would want to lend Group of answer choices less, making the quantity
Ahat [919]

When there are a shortage of loanable funds and the interest rate rises, the quantity required exceeds the amount supplied, and the interest rate rises.

<h3>What happens if the interest rate in the economy rises?</h3>

Businesses and individuals will cut down on spending as interest rates rise. Earnings will suffer as a result, as will stock values. Consumers and corporations, on the other hand, will boost spending when interest rates have decreased dramatically, leading stock values to climb.

The availability of loanable funds indicates that as the interest rate rises, the amount of savings accessible will rise as well.

As a result, anytime interest rates rise, the economy will see a sudden and unexpected surge in borrowing costs.

Learn more about interest rates:

brainly.com/question/4424897

#SPJ1

4 0
2 years ago
Equipment loans are often tied to all of the following except:
vichka [17]
<span>The correct answer is C. Equipment loans are not usually tied to the redevelopment of the business real estate in any way. Equipment and real estate are two distinct classes of business assets. An equipment loan would, however, be tired to the equipment itself as the nature of the equipment would determine the amount of the loan. The equipment would also usually serve as collateral on the loan. The financial position of the borrow and the business's overall cash flow (but mainly its operating cash flow) would also be tied to the equipment loan in that these items would help the bank assess the risk of the loan and therefore determine the interest rate and terms of the loan.</span>
4 0
3 years ago
Which are the most likely uses of capital invested in a business?
Oksanka [162]

Answer:

B. hiring workers  

D. producing goods  

E. distributing goods  

F. buying materials

Explanation:

7 0
3 years ago
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