Question

Ford conducted research that gave them insights into characteristics of Gen Z. Although Ford finds the information important, they aren't currently developing a specific feature in their vehicles to address the Gen Z characteristics. The R&D completed could then be characterized as:

Answer 1

What Ford did was basic research

Further explanation

Basic research or can be called pure research is research intended for the development of science and directed at developing existing theories or discovering new theories.

The objectives of basic research are:

• to increase knowledge with basic principles and scientific laws, and
• to improve scientific search and methodology.

Pure research is not overshadowed by the consideration of the use of these findings for the public. The main concern is the continuity and integrity of science and philosophy. Pure research can be directed anywhere, without thinking about whether there is any connection with events that are needed by the community. The researcher's thought process can take him anywhere, without thinking about what direction and which direction to go.

Examples of basic research include the following: a study of the existence of a halfway house to increase legal awareness of street children, the behavior of rural women in developing small industrial centers, scavenger behavior in terms of sociological aspects, identification of RRM protein characteristics of dengue-3 virus isolates, and others so.

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Basic Research brainly.com/question/12930553

Example Basic Research brainly.com/question/12930553

Details

Class: College

Subject: Business

Keywords: Research, Pure, Basic

Answer 2

Answer:

The answer is basic research.

Explanation:

The research and development department conducted managed to answer the research question which was conceptualized in the beginning of research, as implied in the question. However, no further research was conducted for the purpose of designing a product that can be sold to the Gen Z market segment, based on the findings from the previous ones. Thus, we can conclude that the intention of the research was just to discover previously unknown information about Gen Z’s characteristics, which meant the conducted research was only a basic research.