Answer:
the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
Explanation:
Conversion optimisation is the process by which a framework is set up to increase the number of customers that complete a goal.
There is analysis of customer behaviour so that motivators are identified. This insight is used to persuade customers to take a desired action.
The hypothesis is tested and continuously optimised to drive customer action to perform tasks on the website.
Answer:
Investors are risk averse. Other things being equal, they prefer to pay more for stocks that are less risky and that have relatively more certain cash flows than other stocks
Explanation:
A risk averse investor is an investor that would want lower returns from investments would lower risks
A risk neutral investor in neutral towards risks. They can invest in projects with high or low risks
A risk loving investor in an investor who prefers a person prefers risky return over guaranteed return
Answer:
Orange juice, apple juice, cranberry juice, and lychee juice are all product items of Elsem Foods.
Explanation:
A product item is a specific type or variety of product that is different than other products that a company sells.
In this case orange, apple, cranberry and lychee juices are all product items which are part of the tropical fruit juices product line of Elsem Foods.
Elsem's product mix would include chips, cupcakes, candies, crackers, fruit juices, and carbonated drinks (all the product lines that Elsem sells).
Answer:
C. a debit to Held-to-Maturity Debt investments for $26,000
Explanation:
In as much Amex corporation is intending to place on hold the bonds till they mature; total investments must be recorded i.e price of bonds including commission for brokerage, as held to securities until they mature.
Classification of investments in securities are ; Held-to-maturity, meaning that the company is not planning to sell the investments hence hold on to them till they mature. They are however classified as non current assets. Investment in securities could also be made available for sale or held for further trading.
The journal entry is therefore;
Dr Held-to-Maturity debts investments $26,000
Cr Cash $26,000