The key difference between scanner and panel research is that scanner research typically focuses on a particular ________, while

Question

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The key difference between scanner and panel research is that scanner research typically focuses on a particular ________, while

panel research typically focuses on a particular Multiple Choice a) product; person or household. b) product; service. c) person; household. d) person; product. e) service; product.

Social Studies

1 answer:

max2010maxim [7] · Answer 1 · 2022-08-02T12:50:46+03:00

Answer:

a) product; person or household.

Explanation:

Scanner research typically focuses on product because is a system that continuously monitors the advertising, promotion, and pricing of things. So is more of a market based research in a way.

Panel research, however, focuses on a person or household, because is a method for collecting their data repeatedly, like demographic, behavioral data, in order to help conducting future studies easier.