Question

The key difference between scanner and panel research is that scanner research typically focuses on a particular ________, while panel research typically focuses on a particular Multiple Choice a) product; person or household. b) product; service. c) person; household. d) person; product. e) service; product.

Answer 1

Answer:

a) product; person or household.

Explanation:

Scanner research typically focuses on product because is a system that continuously monitors the advertising, promotion, and pricing of things. So is more of a market based research in a way.

Panel research, however, focuses on a person or household, because is a method for collecting their data repeatedly, like demographic, behavioral data, in order to help conducting future studies easier.