Question

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte 9.7 inch iPad Pro. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?"
Charlie was in which stage of the consumer purchase decision process?

a. problem recognition
b. alternative evaluation
c. information search
d. purchase decision
e. postpurchase evaluation

Answer 1

Answer:

d. purchase decision

Explanation:

Purchase decision -

It is the fourth step of the  consumer purchase decision process , in this very step , the final purchase is made  .

It is one of the very critical stage of the decision - making process  .

As the consumer was well determined about the product , whether he or she need to buy the product in the very previous step , even in this any external factor can alter the decision of buying the product of not , like any negative feedback .

Hence, from the given scenario of the question,

The correct option is d. purchase decision .