Answer: Relationship marketing
Explanation:
Relationship marketing is a known as a tool of customer relationship management which tends to focus on the customers loyalty and their long-term engagement instead of shorter-term goals such as individual sales and customer acquisition. The goal of this marketing is to develop strong, emotional, customer relation to the brand that might further lead to success of the business and organization.
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Answer:
contingency contracting
Explanation:
Contingency contracting is a form of intervening. This intervention is made to either enhance the expected behaviors or to diminish the unexpected ones. The target behavior, the conditions are also disclosed, and the results are also specified.
In the given excerpt, Maria adopts the technique of contingency contracting with her daughter, Zoe. She presented the things that were expected out from Zoe and the rewards or the punishments that she may receive on completing or not completing them.