Answer:
<em>Product purchased:</em> a purse
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<u>How did you recognize that you needed the product?</u>
Through a need for more space to carry personal items to work.
<u>Where or how do you look for information about alternative products that meet this need (product)?</u>
Buying online is one of the facilities made possible by new technologies, which allows us to choose the product that meets our desires and needs without having to go to a physical store, in addition to the possibility of comparing prices and getting special discounts.
<u>What alternatives did the research process generate and what variables did you use to make the final purchase decision?</u>
The alternatives found were fast fashion sites that offered a bag of the ideal size, with the expected quality and defined average price.
<u>Where did you buy the product and why?</u>
I bought the product at Zara, which is a top quality fashion department store that would meet all requirements and needs with the purchase.
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<u>Were you satisfied after using or consuming the product? Explain.</u>
Yes, because the benefits added to the product met my needs and desires.
<u>There are 5 categories of influences as described in your text: economic, psychological. social, culture and ethnicity, purchasing situation. Which one(s) do you think had the greatest effect on your purchase decision? Please explain.</u>
The item that had the most effect on the purchase decision was the psychological and economic item, as the choice of the product was made due to a need for work, but whose purchase decision process took into account factors such as brand, quality and the price of the product.
