Question

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) ________ force impacting the marketing environment.

Answer 1

Answer:

Social force

Explanation:

Social factors are an important influence on consumer behavior. Social forces refer to groups of people impacting in other groups behavior and desiring to buy some particular kind of items.

In this particular example, the book Fifty Shades of Grey had a huge success especially among women, so this gender group had an influence among other women and the ones who hadn't read the book did it and then it would be a frenzy for female-targeted romances packaged for the mainstream reader.

This would be an example of how a group (social force) impacts the marketing environment.

Answer 2

Answer:

social force

Explanation:

Any effective urge or impulse that leads to social action. Specifically, a social force is a consensus on the part of a sufficient number of the members of society to bring about social action or social change of some sort. In the plural, the social forces are the typical basic drives, or motives, which lead to the fundamental types of association and group relationship.