Question

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Although it usually charges a relatively high markup, Macy's also holds frequent sales and price promotions, as well as offers discounts to customers who use a Macy's credit card. Macy's uses ________. A. everyday low pricing B. high-low pricing C. experiential retailing D. retail convergence E. self-service retailing

Answer 1

Answer:

High-low pricing

Explanation:

Pricing strategy is a method that is used by various organizations to find to best price to sell their goods and services. Pricing strategy is very important because it is used to determine the amount of profit an organization will earn from selling a particular product.

High-low pricing is a pricing strategy that is used mainly by retailers. It involves increasing the price of a product when it is initially released into the market and then later on reducing the price to attract more customers.