Answer:
The correct answer is A. Market Segmentation.
Explanation:
The process of dividing the potential market into sub-markets with common needs and features is called market segmentation. The segments created are composed of consumers who will respond similarly to marketing strategies and who share simialr traits.
For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
Answer:
Letter A is correct. <u>Cause-oriented.</u>
Explanation:
A cause-oriented approach to problem solving is a method characterized by focusing on the history of the problem and then thereafter finding the root cause that originated it.
It is a very effective method when used to find solutions to various organizational problems that are apparently unsolved.
Answer:
price per unit times the number of units sold.
Explanation:
total revenue = total number of units sold x price per unit
the other options are incorrect because:
- the variable cost per unit times the number of units sold = total variable costs
- the change in revenue when one additional worker is hired = marginal revenue product of the additional worker
- firms seek to maximize profits, not revenue
