Answer:
Answer for the question:
Joe Runyan is the owner of a dry-cleaning company in Kansas City called Hangers. They specialize in eco-friendly dry-cleaning, friendly off-beat customer service with strong ties to the local community, and at-home pickup and drop-off services. In 2009, Proctor and Gamble opened a storefront in Kansas City that also uses eco-friendly materials, has a drive-through for pickup and drop-off, and offers slightly cheaper services. Hangers’ Strategy by the Numbers 2009: 10 storefronts, 6 vans, 35 employees, 0 community outreach events, $0 spent on community 2010: 10 storefronts, 6 vans, 35 employees, 0 community outreach events, $0 spent on community 2011: 5 storefronts, 10 vans, 35 employees, 4 community outreach events, $20,000 spent in contributions to local schools 2012: 4 storefronts, 11 vans, 35 employees, 4 community outreach events, $25,000 spent in contributions to local schools.
Constructing a central message.
is given in the attachment.
Explanation:
