Question

Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in

Answer 1

OPTIONS:

a. evaluate performance.  

b. define the business mission.  

c. situation analysis.

d. implement marketing mix and resources.  

e. identifying and evaluating opportunities

Answer:

d. implement marketing mix and resources

Explanation:

Carla is obviously engaged in the implementation stage where the action plan of the strategy that have been planned is put into action or work. As stated above in the question, cutting prices on seasonal items, placing n a in the local paper, and informing distributors to reduce deliveries for next month all suggest a plan is being implemented and put into action.