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Oksana_A [137]
3 years ago
10

Vicki is an independent insurance agent who has seen little increase in her revenues over the last two years. Her main marketing

efforts have been mass mailings on a regular basis, but these have seen little response. She takes a marketing class and learns about segmentation. She calls and talks with her current clients and identifies most are over the age of 40, own two cars and a home, and have at least two children. Vicki strategizes the types of marketing campaigns to effectively reach these current and potential customers like her current clients. Vicki used segmentation identification to meet which of its objectives?A.) increasing marketing effciency by directing efforts toward general market segments
B.) reduced company risk by deciding where when how and whom a product service or brand will be marketed
C.) identifying but not classifying people into comparable groups.
Business
1 answer:
Marina86 [1]3 years ago
8 0

Answer:

Letter B is correct.<u> Reduced company risk by deciding where when how and whom a product service or brand will be marketed.</u>

Explanation:

Marketing segmentation can be defined as a marketing strategy to identify groups of people with preferences and similarities in the response and choice of products or services.

Therefore, by segmenting the market, Vick reduced the company's risk, as it was able to identify its types of potential customers and the similarities between them, in order to develop a more specific marketing plan that understands and meets their needs and desires. With market segmentation, it is possible for a company to adjust its product and distribution channel, develop more efficient campaigns, increase market share, meet its consumer and satisfy its needs.

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Journalizing purchase and sales transactions
Firdavs [7]

Based on the given purchase and sale transactions, the journal entries are:

Date             Account Title                                   Debit                    Credit

Feb 3      Merchandise inventory                   3,300

                            Account payable                                       3,300

Feb 7            Account payable                               900

                    Merchandise inventory                                               900

Feb 9            Merchandise inventory                    400

                      Cash                                                                               400

Feb 10           Account receivable                        4,700

                      Sales revenue                                                             4,700

Feb 10            Cost of goods                                  2,350

                       Freight out                                          370

                      Merchandise inventory                                            2,350

                      Cash                                                                             370

Feb 12             Account payable                             2,400

                       Cash                                                                          2,328

                       Merchandise inventory                                                 72

Feb 28             Cash                                                 4,606

                         Sales discount                                      94

                         Account receivable                                               4,700

<h3 /><h3>What are the journal entries?</h3>

When goods are purchased, they will be debited to the Merchandise inventory account. If they were paid for with cash, they will be credited to the cash account. On account is credited to Accounts Payable.

When goods are sold, the cost of goods sold will have to be debited to account for the cost of the purchase that is now being sold.

Because the goods were paid for in the discount period, a 3% discount would apply:

= 2,400 x (1 - 3%)
= $2,328

A 2% discount would apply to the Feb 10. sales for the same reason:
= 4,700 x (1 - 2%)

= $4,606

Find out more on discount terms at brainly.com/question/24086159.

#SPJ1

4 0
2 years ago
The amounts of money you can make on a college savings plan investment is dependent on
Oliga [24]

That would be the market performance of an investment.

4 0
3 years ago
Squeaky Shine provides car washing services in Jersey City, New Jersey. A three-month pass for automatic car wash sells for $60,
soldi70 [24.7K]

Answer:

Explanation:

1. The journal entries are shown below:

On December 1

Cash A/c Dr $1,260

     To  Deferred Service Revenue $1,260

(Being cash is received)

On December 31, 2016

Deferred Service Revenue $420                 ($1,260 ÷ 3 months)

      To Service revenue                    $420

(Being service revenue is recorded)

2. Income statement

Earned income from car washing services    $420

Balance sheet

Assets

Cash              $1,260

Liabilities

Deferred Service Revenue       $840        ($1,260 - $420)

7 0
3 years ago
Capacity planning requires demand forecasts for an extended period of time. Forecast accuracy tends to​ _______ as the forecasti
Aleonysh [2.5K]
Forecasting accuracy tends to decrease as the forecasting horizon increases.
Explanation—
It is harder to forecast far into the future. Accuracy is going to decrease because there are too many variables over more time. It is easier to forecast for just a few days in the future.
8 0
1 year ago
Carolina is trying to sell her car, and the lowest amount she is willing to accept is $2,000. Abdul is interested in buying the
andreyandreev [35.5K]

Answer:

Abdul's surplus= $400

Total surplus=$500

Explanation:

Consumer surplus can be defined as the amount a consumer is willing to pay and the amount he actually paid (which is usually less).

Given:

Carolina willing selling price=$2,000

Abdul willing buying price=$2,500

Abdul negotiated price=$2,100

Abdul is willing to pay $2,500 but he negotiated $2,100

Abdul's surplus= $2,500-$2,100

=$400

Total surplus= Abdul's willing price - carolilina's willing price

Total surplus= $2,500 - $2,000

= $500

3 0
3 years ago
Read 2 more answers
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