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Oksana_A [137]
3 years ago
10

Vicki is an independent insurance agent who has seen little increase in her revenues over the last two years. Her main marketing

efforts have been mass mailings on a regular basis, but these have seen little response. She takes a marketing class and learns about segmentation. She calls and talks with her current clients and identifies most are over the age of 40, own two cars and a home, and have at least two children. Vicki strategizes the types of marketing campaigns to effectively reach these current and potential customers like her current clients. Vicki used segmentation identification to meet which of its objectives?A.) increasing marketing effciency by directing efforts toward general market segments
B.) reduced company risk by deciding where when how and whom a product service or brand will be marketed
C.) identifying but not classifying people into comparable groups.
Business
1 answer:
Marina86 [1]3 years ago
8 0

Answer:

Letter B is correct.<u> Reduced company risk by deciding where when how and whom a product service or brand will be marketed.</u>

Explanation:

Marketing segmentation can be defined as a marketing strategy to identify groups of people with preferences and similarities in the response and choice of products or services.

Therefore, by segmenting the market, Vick reduced the company's risk, as it was able to identify its types of potential customers and the similarities between them, in order to develop a more specific marketing plan that understands and meets their needs and desires. With market segmentation, it is possible for a company to adjust its product and distribution channel, develop more efficient campaigns, increase market share, meet its consumer and satisfy its needs.

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Natali [406]

Answer:

Effect on income= $26,700

Explanation:

Giving the following information:

Producing 118,600 units. Amount Sales $4,506,800 Cost of goods sold 3,475,506 Selling and administrative expenses 498,060 Net income $533,234 Fixed costs for the period were cost of goods sold $960,000, and selling and administrative expenses $249,000. In July, normally a slack manufacturing month, Carla Vista Sports receives a special order for 10,000 basketballs at $28 each from the Greek Basketball Association (GBA). Acceptance of the order would increase variable selling and administrative expenses $0.73 per unit because of shipping costs but would not increase fixed costs and expenses.

Unitary variable  cost= (3,475,506 - 960,000)/118,600= $21.2

Unitary variable selling and administrative= (533,234 - 249,000)/118,600= 2.40

New offer:

10,000 units for $28

Total unitary variable cost= (21.2 + 2.4 + 0.73)= $24.33

Effect on income= 10,000*(28 - 24.33)= $26,700

4 0
3 years ago
Why do you have a social security card if you're socially insecure?
nlexa [21]

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So we can be hot ️‍

7 0
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What happens if an economy operates at a short-run equilibrium output that exceeds its long-run capacity,
g100num [7]

Answer:

There would be an increase in the price of resources for production

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When an economy decides to operate at a short-run equilibrium output the cost of obtaining resources for production of goods and services would increase. and this increase in price of resource will cause the short run aggregate supply curve ( SRAS )to shift to the left.

The short run aggregate supply is the total goods and service produced in an economy at different prices while some of the resources used for the production of the goods and services are fixed

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3 years ago
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Sam, an engineer, supervises the construction of a new bridge. When the bridge collapses due to faulty construction, Sam is sued
aleksandr82 [10.1K]

Answer: Other Engineers.

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Sam is held responsible for the bridge collapse based on his role as the engineer in charge of the project. As an engineer care has to be taken in making accurate calculations and design to ensure there are no accidents or failure as a result of poor design.

3 0
3 years ago
Use the following data to determine the total dollar amount of assets to be
gavmur [86]

Answer:

=$350,000

Explanation:

Property, plant, and equipment are the tangible long-term fixed assets of a company. The total of PPE is the sum of all fixed long term assets minus accumulated depreciation.

There are fixed assets hence will appear on the asset side of the balance sheet. For Koonce Office Supplies, PPE will include

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3 years ago
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