1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Oksana_A [137]
3 years ago
10

Vicki is an independent insurance agent who has seen little increase in her revenues over the last two years. Her main marketing

efforts have been mass mailings on a regular basis, but these have seen little response. She takes a marketing class and learns about segmentation. She calls and talks with her current clients and identifies most are over the age of 40, own two cars and a home, and have at least two children. Vicki strategizes the types of marketing campaigns to effectively reach these current and potential customers like her current clients. Vicki used segmentation identification to meet which of its objectives?A.) increasing marketing effciency by directing efforts toward general market segments
B.) reduced company risk by deciding where when how and whom a product service or brand will be marketed
C.) identifying but not classifying people into comparable groups.
Business
1 answer:
Marina86 [1]3 years ago
8 0

Answer:

Letter B is correct.<u> Reduced company risk by deciding where when how and whom a product service or brand will be marketed.</u>

Explanation:

Marketing segmentation can be defined as a marketing strategy to identify groups of people with preferences and similarities in the response and choice of products or services.

Therefore, by segmenting the market, Vick reduced the company's risk, as it was able to identify its types of potential customers and the similarities between them, in order to develop a more specific marketing plan that understands and meets their needs and desires. With market segmentation, it is possible for a company to adjust its product and distribution channel, develop more efficient campaigns, increase market share, meet its consumer and satisfy its needs.

You might be interested in
1.People who make the best mystery shoppers have usually prepared themselves by: Reading Passing Certification Courses Researchi
attashe74 [19]
The right answer for the question that is being asked and shown above is that: "Researching mystery shopping on the internet." People who make the best mystery shoppers have usually prepared themselves by Researching mystery shopping on the <span>internet</span>
8 0
3 years ago
The Bell Weather Co. is a new firm in a rapidly growing industry. The company is planning on increasing its annual dividend by 1
Keith_Richards [23]

Answer:

$259.34

Explanation:

the value of the stock can be determined using the two stage dividend discount model.

In the first stage, the present value would be determined using a discount rate of 18%.

In the second stage, the present value would be determined using a discount rate of 6%.

Values from the first and second stage would be added together to determine the value of the stock

First stage

Present value in year 1 = ($3.2 x 1.18) / 1.087 = $3.47

Present value in year 2 = ($3.2 x 1.18²) / 1.087² = $3.77

Present value in year 3 = ($3.2 x 1.18³) / 1.087³ = $4.09

Present value in year 4 = ($3.2 x 1.18^4) / 1.087^4 = $4.44

Second stage

($3.2 x 1.18^4 x 1.06) / (0.087 - 0.06) = 243.57

Value of the stock = $3.47 + $3.77 + $4.09 + $4.44 +  243.57 = $259.34

7 0
2 years ago
Common Stock is 2.5 million shares with a current price of $42 per share; the beta of the stock is 1.34; the standard deviation
Kamila [148]

Answer:

the firm's cost of equity is 17.808%

Explanation:

A firm's cost of equity is the return expected by holders of Common Stock.

The Data available allows us to use the Capital Asset Pricing Model (CAPM) to determine the cost of Equity.

Cost of Equity = Risk Free Rate + Company`s Beta × Expected Return on Market Portfolio

                       = 2.8%+1.34×11.2%

                       = 17.808%

3 0
3 years ago
Read 2 more answers
Which is the correct way to write $450.05 in words on a check?
zysi [14]
According to the regulations in the united states, the correct way to write
 $ 450.05 in words on check would be :

Four hundred fifty and 05/100

hope this helps
8 0
2 years ago
Read 2 more answers
Making selection decisions by subjectively combining sources of information according to the general impression of the hiring sp
adelina 88 [10]
This is often referred to as the clinical approach. The clinical approach is also known as the threshold approach to clinical decision making. This approach combines rational and quantitative information with a general approach to decision making. In this situation, say you were hiring a new employee, a person using the clinical approach would look at their resume in how they match up with numbers and on paper to the candidate their looking for but also who they are as a person in a general sense. 
7 0
2 years ago
Other questions:
  • Explain 3 different types of levels of management
    14·1 answer
  • Homestead Jeans Co. has an annual plant capacity of 65,000 units, and current production is 45,000 units. Monthly fixed costs ar
    12·1 answer
  • . If the U.S. capital markets are not informationally efficient, ______.A. the markets cannot be allocationally efficientB. syst
    9·1 answer
  • What are the <br> payment types require you to pay upfront?
    10·1 answer
  • The demand for apples in the U.S. is Qus = 800 - 20P, and Foreign Demand for apples is Qf = 1200 - 40P, where quantity demanded
    11·1 answer
  • Meyer Inc's total invested capital is $610,000, and its total debt outstanding is $185,000. The new CFO wants to establish a tot
    14·1 answer
  • On July 1, 2016 Harold paid $10000 for a Ten year bond with a stated interest rate of 5%, payable annually on July 1. On April 1
    12·1 answer
  • Dynamic Apps is an organization specializing in highly specialized technology software, but it found that its original business
    13·1 answer
  • Please help, please
    7·1 answer
  • A manager is asked to initiate activities that will support environmental scanning. Which activity should be used by this manage
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!