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PilotLPTM [1.2K]
3 years ago
11

Heather has been assessing a number of her firm's products using the Boston Consulting Group approach to portfolio analysis. She

has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is working on determining:
Business
1 answer:
Colt1911 [192]3 years ago
6 0

Answer:

The relative market share of the product

Explanation:

Relative market share of a company or product is a measure that is used to compare the market of a company or product to the market of the largest company, product or competitor in the market. That is, the benchmark that is employed to estimate relative market share is the market share of the leader in the market.

Relative market share is useful in assessing the success, strength and position of a product or firm in the market.

Therefore, Heather is working on determining the relative market share of the product.

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In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or usp, are referred to as.
AVprozaik [17]

In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements

Advertising Management :

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.

What are brand elements ?

Brand elements mean those elements, features, or traits that differentiate a brand from others. As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. These elements may include slogans, logo, taglines, brand name, packaging, etc.

Learn more about Advertising Management :

brainly.com/question/24967768

#SPJ4

3 0
2 years ago
The price of fresh fish rose and the quantity sold fell. Other things remaining the same, which of the following is consistent w
Alenkinab [10]

Answer:

The correct answer is option D.

Explanation:

An increase in the cost of fishing will lead to a decrease in the supply of fishes. This happens because the suppliers will be able to supply less at the same cost.  

So the supply curve will move to the left. This leftward shift in the supply curve will cause the equilibrium price to increase and the equilibrium quantity to decrease.  

All the other options would have caused the equilibrium quantity to increase either through increased demand or increased supply.

4 0
3 years ago
Which of the following describes the substitution effect of a price change?A) The change in demand that results from a change in
Liula [17]

Answer:

The answer is D. The change in quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods, holding constant the effect of the price change on consumer purchasing power

Explanation:

Substitution effect is a concept in which, as the price of a good or service increases, less of the good or service is substituted for other less expensive.

For example, if the price of Pepsi were to rise, the substitution effect would cause the consumer to buy less of it and substitute more coca-cola for now relatively more expensive Pepsi.

Option A. is wrong because we are talking about the quantity demanded and not just demand. (Please take note).

6 0
3 years ago
Red Hot Chili Peppers Co. had the following activity in its most recent year of operations.Classify the items as (1) operating—a
lora16 [44]

Answer:

a. Purchase of Equipment  - (3) investing

b. Redemption of bonds payable  - (4) financing

c. Sale of building  - (3) investing

d. Depreciation  - (1) operating—add to net income;

e. Exchange of equipment for furniture  - (5) significant noncash investing and financing activities

f. Issuance of capital stock  - (4) financing

g. Amortization of intangible assets  - (1) operating—add to net income

h. Purchase of treasury stock  - (4) financing

i. Issuance of bonds for land - (5) significant noncash investing and financing activities

Explanation:

The cash flow statement categories the company's transactions in a financial period into 3 groups; these are operating, investing and financing.

The net profit/loss, depreciation, changes in current assets (other than cash) and liabilities are considered as operating activities including income taxes.  

The sale of assets, interest received, purchase of investments are examples of investing activities while the issuance of stocks, debt principal deduction (loan settlement), issuance of debt securities etc are examples of financing activities.

7 0
3 years ago
Which of the following characteristics apply to taxable fringe benefits? (Check all that apply.)
EleoNora [17]

Answer:

Employers treat the taxable fringe benefits the same as cash compensation.

Explanation:

Taxable fringe benefits "are included in gross income and subject to federal withholding, social security, and Medicare taxes".

Fringe benefits are "perks and additions to normal compensation that companies give their employees, such as life insurance, tuition assistance, or employee discounts".

* The cost of the taxable fringe benefit is deductible to the employer, not the value of the benefit to the employee.

FALSE,  the taxable fringe benefit is not deductible from the employer.

* Employers treat the taxable fringe benefits the same as cash compensation.

TRUE, and as we can see on the definition above the taxable fringe benefits are treated as a compensation that comapnies giv their employees.

7 0
3 years ago
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