Question

Starcrest Publishing is one of many companies that will take demographic information about your child and publish a story written about that child. The story is already written, and a computer is used to insert the relevant information into the spaces left blank-such as the child's name, his address, his age, his grandparents' name, etc.
Starcrest Publishing uses:

A. just-in-time production.
B. mass customization.
C. individualized production.
D. niche manufacturing.
E. production-to-order.

Answer 1

Starcrest Publishing uses mass customization.

Explanation:

Mass customization is an advertising and marketing strategy that blends the versatility and functionality of personalized goods with low unit costs associated with mass production.

Many product customization titles like made-to-order or built-to-order.

Market customization helps the consumer to customize the aspects of the company while holding prices similar to those of market-produced goods.

For certain instances, the product elements are interchangeable. Such versatility helps the consumer to mix-and-match choices to produce a semi-custom finished product.