Question

1. "The biggest thing when we talk about personal branding is that it’s a _________" a. Hard thing b. Waiting game c. Process d. Journey 2. What is a key factor of personal branding?a. Spending money on sponsored ads b. Being visible on all social platforms c. Grit d.Consistency

Answer 1

Answer:

1- c. Process.

2- d. Consistency.

Explanation:

A personal brand can be defined as a continuous process of using marketing efforts and developing different factors to increase the perception and reputation of a company, individual, group, institution, etc.

Personal brand management corresponds to a continuous process of action and positioning, so that the target audience that you want to reach through your brand, can get to know you, including the values ​​and the solution of the problems and benefits you have to offer.

This is a process that demands consistency of actions and posture, since the process of consolidating a personal brand is a continuous process that requires a lot of research, knowledge and analysis of trends and market, advertising, presence in the media most used by the public, demonstration of seriousness, quality, benefits, quick response to problems, and several other factors that gradually contribute so that through a consistent process the brand has value and is consolidated in the market.