Question

High Shore Inc. adopts a new technology purely out of social pressure. In this case, High Shore Inc. would be classified as part of the ______ group of adopters of new technology.

Answer 1

High Shore Inc. adopts a new technology purely out of social pressure. In this case, High Shore Inc. would be classified as part of the early group of adopters of new technology. Those that adopt a new technology early on, typically tend to be more profitable but also more critical. Though the adaptation came from social pressure, High Shore Inc. still has expectations that the technology needs to meet to maintain their companies growing needs.