SWOT method of business development serves as the foundation of developing these strengths.
The term SWOT is the full form of Strength, Weakness, Opportunity, and Threats. Mr. Justin pays more attention to record the pulse and needs of the customers who wish to acquire the talent of surfing. It is part of observing the opportunity and the strength of the customers.
Mr. Justin also Monitors the activities of Weakness and the Threats by comparing the operation procedures of other people involving in the same surfing business. Along with capturing the weakness, Mr. Justin needs to justify the threat by restructuring his business approach which should not be underestimated by the existing customers when they try to pick the service of the business individuals.
Horizontal merger is the one where the merger of the two companies who are competing in the same industry and offering or providing the same kind of goods. Whereas the Vertical merger is the one where the merger of the two companies involve in producing the same good but at different stages of the production.
So, in this case, merger between Kooky Cookies Corporation and Crazy Cookie Company will be horizontal merger because both companies offering similar products to same customers. And Kooky Cookies purchases baking product, it will be a vertical merger as it involve in the production of cookies but at different levels.
short-term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash
A liquidity ratio can be regarded as type of financial ratio which is been utilized in determination of a ability of a company to pay out its short-term debt obligations. The metric is way to determine if there is a possibility for company to use its current as well as liquid and assets to cover up for its current liabilities.
It should be noted that A liquidity ratio measures short-term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash.
In this case, we will apply the formula of future value of ordinary annuity on the ground that annuity is made quarterly. The annuity per period, interest rate, number of years and number of compounding periods in a year were given with the exception of future value. Thus, the future value becomes the subject of the formula.
portion of the marketing mix that consists of methods such as
advertising, public relations, and personal selling in order to inform
and persuade customers to buy a product is promotion.
is advertising a product or brand, generating sales, and creating brand
loyalty. It is one of the four basic elements of the market mix, which
includes the four P's: price, product, promotion, and place.