SWOT method of business development serves as the foundation of developing these strengths.
The term SWOT is the full form of Strength, Weakness, Opportunity, and Threats. Mr. Justin pays more attention to record the pulse and needs of the customers who wish to acquire the talent of surfing. It is part of observing the opportunity and the strength of the customers.
Mr. Justin also Monitors the activities of Weakness and the Threats by comparing the operation procedures of other people involving in the same surfing business. Along with capturing the weakness, Mr. Justin needs to justify the threat by restructuring his business approach which should not be underestimated by the existing customers when they try to pick the service of the business individuals.
Secondary data is information collected by other people or other sources. The most common secondary data sources are national censuses, sales reports, economic reports, etc.
This type of data is very useful because it can help us to reduce the costs of a marketing research or other types of studies. A lot of information can be found on the internet, but you must try to use only the information that comes from reliable sources.