Answer:
Explanation:
4 P's of marketing.
This helps us define our Product in terms of price, product, promotion, and placement as different from other existing products(competitors) and creates value by meeting customers’ wider needs better than other options.
Product
Based on your digital and word-of-mouth survey, your customers would want an OTC Cold/cough/allergy product that does not have a choking smell, more effective and also cost effective.
Price
Based on your prices, the customer is paying for a more fast relief and cost effective product. When introducing the product, a small decrease in price is set out to win more customers and allow your target afford a OTC cold medication. You will have no competitive market as regards pricing.
Promotion
Marketing activation in major supermarket, social media push,radio adverts. Promotions can be done at any time of the year most especially periods before and after the rainy season where there is possibility of catching a cold
Place
This describes where your product will be placed for easy reach to target customers. It would be available in local Markets, retail shops and pharmacies across the country
