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3 years ago

Describe the differences between traditional marketing communication strategies and service business communication strategies.

1 answer:

3 0

Traditional marketing is the common methods of marketing that have been utilized since the start of advertising and commercials. Traditional marketing is anything except the use of digital channels for marketing. It consists of many aspects and the examples are posters, billboards, newspaper, brochures and commercial on TV.

>Reduced cost --Daily paper promotions, TV advertisements cost a lot. Digital marketing, on the other hand, cost less and reach out to a large demographic area. So even the young entrepreneur or startups can do marketing at a lower cost. This, in turn, helps in expanding the marketing over the limits of age and finance.

>Real-time result --With traditional marketing, you need to wait for a considerable period of time, even for months to see the outcome. Whereas in digital marketing you can see everything in real-time, such as the number of visitors, increase or decrease in the traffic directed to the website, the most engaging time of the day and conversion rate. When you have the outcome in real time, you squander no time in taking the action.

>Non-intrusive --Individuals purchasing the daily paper don't buy it for the advertisements in it. Individuals tune in to the radio for music and the climate gauge.Individuals purchasing magazines for the contents which do include the advertisements. So we can state that traditional marketing is invasive.

In the case of digital marketing, you can pick whether you want to see the advertisement or not. It isn't pushed into your face, aside from the irritating popup advertisements obviously. You can choose to avoid the email as long as you need. Digital marketing seems to know how to develop an interest in individuals and not to irritate them.

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Coleman, Inc. provides the following data from its income statement for 2017:Net Sales$500,000Cost of Goods Sold(200,000)Gro

Illusion [34]

Answer: 60 %

Explanation: Gross profit refers to the amount of profit that a company has after deducting for making and selling charges.

Gross profit percentage or gross profit ratio refers to the ratio of gross profit and net sales. It is used to evaluate how much gross profit does a company makes from its sales. It is a good measure for evaluating liquidity.

This could be calculated as follows :-

$gross\:profit\:ratio=\frac{gross\:profit}{net\:sales}$

$gross\:profit\:ratio=\frac{300,000}{500,000}$

=60 %

3 0

3 years ago

An "autonomous person" is someone who: 1has reached the legal age to provide informed consent in the state. 2is willing to accep

Over [174]

An "autonomous person" is someone who understands the risks and benefits of his or her participation and is able to make a voluntary decision if adequate information is provided. An autonomous person is able to make decisions based on how the situation relates to their values, preferences, or beliefs. This type of person stays true to themselves and makes sure the decisions they make are made with thought and trust.

4 0

3 years ago

On January 2, 2018, Bonita Industries issued at par $2020000 of 5% convertible bonds. Each $1000 bond is convertible into 10 sha

Kryger [21]

Answer:

Bonita’s diluted earnings per share for 2018 would be $3,80

Explanation:

Step 1 Calculate the Basic Earnings Per Share

Basic Earnings Per Share = Income Attributable to Common Stockholders / Weighted Average Number of Common Stocks

Income Attributable to Common Stockholders

Net income $902000

less Interest on bonds ($2020000×5%)×75% ($75,750)

Income Attributable to Common Stockholders $826,250

Basic Earnings Per Share =$826,250 / 197000

=$4,19

Step 1 Calculate the Diluted Earnings Per Share

Diluted Earnings Per Share =Adjusted Income Attributable to Common Stockholders / Adjusted Weighted Average Number of Common Stocks

Adjusted Income Attributable to Common Stockholders

Income Attributable to Common Stockholders $826,250

Add Interest on bonds ($2020000×5%)×75% ($75,750)

Income Attributable to Common Stockholders $826,250

Adjusted Weighted Average Number of Common Stocks

common stock outstanding 197000

add convertible bond ( $2020000/$1000×10 shares) 20200

Weighted Average Number of Common Stocks 217200

Diluted Earnings Per Share = $826,250/217200

= $3,80

6 0

3 years ago

Grievance procedures in nonunion firms: a. Usually have arbitration as its final step and permit the use of wildcat strikes amon

Mazyrski [523]

The correct option is C

Explanation:

Non-association complaint techniques fluctuate generally in their structure from casual open entryway arrangements to expound peer survey and assertion based methodology. The selection of these systems is driven by a scope of elements including association substation, suit shirking, and as a component of human asset techniques concentrated on advancing high responsibility from representatives.

Non-association complaint methods will, in general, be utilized less much of the time that their association partners, yet use levels fluctuate depending on the structure of the methodology with those joining non-administrative leaders displaying higher utilization levels.

Therefore, Option c is correct - Do not frequently have an employee's grievance decided by a third-party neutral.

4 0

2 years ago

If money is paid when a change of ownership in a life insurance policy takes place, this is generally known as a ____________.a.

valina [46]

Answer:

The correct answer is A

Explanation:

Transfer of value is the term which is defined or described as the rule that stipulate when any interest in the policy or the life insurance policy is transferred for something of value such as property and money. A portion of the death advantage is subject to be taxed on the ordinary income.

So, when the money or amount of money is paid if the change of ownership in the life insurance policy happen or occur, then it is usually known as the transfer of the value.

6 0

3 years ago