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3 years ago

Describe the differences between traditional marketing communication strategies and service business communication strategies.

1 answer:

3 0

Traditional marketing is the common methods of marketing that have been utilized since the start of advertising and commercials. Traditional marketing is anything except the use of digital channels for marketing. It consists of many aspects and the examples are posters, billboards, newspaper, brochures and commercial on TV.

>Reduced cost --Daily paper promotions, TV advertisements cost a lot. Digital marketing, on the other hand, cost less and reach out to a large demographic area. So even the young entrepreneur or startups can do marketing at a lower cost. This, in turn, helps in expanding the marketing over the limits of age and finance.

>Real-time result --With traditional marketing, you need to wait for a considerable period of time, even for months to see the outcome. Whereas in digital marketing you can see everything in real-time, such as the number of visitors, increase or decrease in the traffic directed to the website, the most engaging time of the day and conversion rate. When you have the outcome in real time, you squander no time in taking the action.

>Non-intrusive --Individuals purchasing the daily paper don't buy it for the advertisements in it. Individuals tune in to the radio for music and the climate gauge.Individuals purchasing magazines for the contents which do include the advertisements. So we can state that traditional marketing is invasive.

In the case of digital marketing, you can pick whether you want to see the advertisement or not. It isn't pushed into your face, aside from the irritating popup advertisements obviously. You can choose to avoid the email as long as you need. Digital marketing seems to know how to develop an interest in individuals and not to irritate them.

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A merchandising company's sales budget indicates the following sales: January: $25,000; February: $30,000; March: $35,000. Sales

Svetradugi [14.3K]

Answer:

The total selling expenses for the quarter will be $25,800

Explanation:

The computation of the total selling expenses for the quarter is shown below:

= Salaries + commission + Advertising

where,

Salaries = Expected salaries × number of months in one quarter

= $5,000 × $3

= $15,000

Commission = (January sales + February Sales + March Sales) × Commission percentage

= ($25,000 + $30,000 + $35,000) × 10%

= $9,000

And, the adverting equal to

= Expected advertising expenses × number of months in one quarter

= $600 × 3 months

= $1,800

Now put these values to the above formula

So, the value would be equal to

= $15,000 + $9,000 + $1,800

= $25,800

3 0

2 years ago

A University is offering a charitable gift program. A former student who is now 50 years old is consider the following offer: Th

xenn [34]

Answer:

The value of this deferred annuity today on his 50th birthday is <u>$2,621.27</u>.

Explanation:

Since the student's desired return of 6% will also start to be paid starting on his 65th birthday, the value of this deferred annuity today on his 50th birthday can be calculated by first calculating the value of the investment on the 65th birthday.

We therefore proceed with the following two steps:

Step 1: Calculation of the value of the investment on the 65th birthday

The value of the investment on the 65th birthday can be calculated using the formula for calculating the present value of an ordinary annuity as follows:

PV = P * ((1 - (1 / (1 + r))^n) / r) …………………………………. (1)

Where;

PV at 65 = Present value of the annuity at 65th birthday =?

P = Annuity payment = Invested amount * Student's desired return = $8,900 * 6% = $534

r = Student's desired return rate = 6%, or 0.06

n = number of more years anticipate to live after 65th birthday = 21

Substitute the values into equation (1) to have:

PV at 65 = $534 * ((1 - (1 / (1 + 0.06))^21) / 0.06)

PV at 65 = $534 * 11.764076621288

PV at 65 = $6,282.02

Therefore, the value of the investment on the 65th birthday is $6,282.02.

Step 2: Calculation of the value of this deferred annuity today on his 50th birthday

The value of this deferred annuity today on his 50th birthday can therefore be calculated using the simple present value for as follows:

PV at 50 = PV at 65 / (1 + r)^N …………………………….. (2)

Where;

PV at 50 = the value of this deferred annuity today on his 50th birthday = ?

PV at 65 = Present value of the annuity at 65th birthday = $6,282.02

r = Student's desired return rate = 6%, or 0.06

N = number of years from 50th birthday to 65th birthday = 65 - 50 = 15

Substitute the values into equation (2) to have:

PV at 50 = $6,282.02 / (1 + 0.06)^15

PV at 50 = $6,282.02 / 2.39655819309969

PV at 50 = $2,621.27

Therefore, the value of this deferred annuity today on his 50th birthday is <u>$2,621.27</u>.

5 0

2 years ago

On January 1, 2016 Dinwiddie Company purchased a car that cost $45,000. The car had an expected useful life of 6 years and a $10

disa [49]

Answer:

.B. The amount of depreciation expense recognized in 2019 would be greater if Dinwiddie depreciates the car under the straight-line method than if the double declining balance method is used

Explanation:

The double-declining method recognizes higher depreciation amounts in the first years of an asset 's life. The method applies twice the rate of the straight-line method on a declining book value balances. In the latter years, the depreciation amount will be less because the book value will have declined considerably.

In this case, a useful life of six years attracts a straight-line depreciation rate of 16.6 % (1/6 x 100). the double-declining method will apply a rate of 33.2 %.

The straight-line method applies a constant rate throughout the use-life of an asset. The book value decreases at a constant rate, unlike in double -declining, where the book value decreases rapidly in the early years of the asset. 2019 will be the fourth year in this case. The fourth-year is in the latter stages of a six-year useful life.

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2 years ago

My account is not working right, I need someone to get ahold of me or fix it. We ordered brainly plus and I've been charged but

Harman [31]

Answer: Have you tried to restart the app or browser? How long ago did you purchase it? If it was today or yesterday you may need to wait a bit.

Explanation: It takes time for the transaction to go through. Trust me, my mom works at a bank.

7 0

2 years ago

Read 2 more answers

Barriers to trade reduce the amount of output that can be supplied by foreign companies and, as a result, cause prices in the ma

oksano4ka [1.4K]

Barriers to trade reduce the amount of output that can be supplied by foreign companies and, as a result, cause prices in the market to be higher than they would otherwise be. This results in consumers buying less

<h3>What are barriers to trade?</h3>

Barriers to trade refers as certain hurdles which restrict an individual or organisation to practice trade activity effectively. These barriers can be regulatory barriers, physical barriers and so on.

These trade barriers are launched to support small-scale business and introducing jobs in the industries to prevent unemployment.

These trade barriers results in high prices in the market due to reduce amount output supplied by foreign companies. This will result in less buying behaviour by consumer.

Learn more about barriers to trade, here:

brainly.com/question/19109348

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7 0

1 year ago