Question

Describe the differences between traditional marketing communication strategies and service business communication strategies.

Answer 1

Traditional marketing is the common methods of marketing that have been utilized since the start of advertising and commercials. Traditional marketing is anything except the use of digital channels for marketing. It consists of many aspects and the examples are posters, billboards, newspaper, brochures and commercial on TV.

>Reduced cost --Daily paper promotions, TV advertisements cost a lot. Digital marketing, on the other hand, cost less and reach out to a large demographic area. So even the young entrepreneur or startups can do marketing at a lower cost. This, in turn, helps in expanding the marketing over the limits of age and finance.

>Real­-time result --With traditional marketing, you need to wait for a considerable period of time, even for months to see the outcome. Whereas in digital marketing you can see everything in real-time, such as the number of visitors, increase or decrease in the traffic directed to the website, the most engaging time of the day and conversion rate. When you have the outcome in real time, you squander no time in taking the action.

>Non-intrusive --Individuals purchasing the daily paper don't buy it for the advertisements in it. Individuals tune in to the radio for music and the climate gauge.Individuals purchasing magazines for the contents which do include the advertisements. So we can state that traditional marketing is invasive.

In the case of digital marketing, you can pick whether you want to see the advertisement or not. It isn't pushed into your face, aside from the irritating popup advertisements obviously. You can choose to avoid the email as long as you need. Digital marketing seems to know how to develop an interest in individuals and not to irritate them.