1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
mestny [16]
3 years ago
5

In the traditional advertising model, advertisers were charged using a __________ approach, which charged for the exposures to a

n ad. Google transformed the traditional model to a model called __________ where advertisers pay only when someone actually clicks on the ad and is sent to their website.
Business
1 answer:
kkurt [141]3 years ago
3 0

Answer:

The correct answers that fills the gaps are: Cost per Thousand; Cost per Click.

Explanation:

Cost per Click (CPC), Cost per Thousand Impressions (CPM) and Cost per Acquisition (CPA) are collection methods used by digital media platforms. The CPC is calculated based on the number of clicks on the ads, the CPM for impressions, and the CPA for the number of conversions.

CPM, or Cost per thousand impressions, is a metric that represents the cost generated per thousand impressions of the ad. Obviously they are not literal impressions, but the number of times that certain advertising was displayed to the public on the internet.

By choosing CPM as a form of payment, the advertiser agrees to pay the publisher of the ad a pre-determined amount for every thousand impressions. This means that the publisher receives compensation for each ad shown, having more predictability of profit.

The cost per click is a form of payment of paid advertisements in which for a number of clicks made the payment is made. That is, the advertiser pays for visitors who access the site where the ad was made for their site.

You might be interested in
Adirondak Marketing Inc. manufactures two products, A and B. Presently, the company uses a single plantwide factory overhead rat
tamaranim1 [39]

Answer:

Predetermined manufacturing overhead rate= $14.77 per direct labor hour

Explanation:

Giving the following information:

Estimated overhead cost for the period= $325,000

Estimated total direct labor hours for the period= 22,000

<u>To calculate the predetermined manufacturing overhead rate we need to use the following formula:</u>

Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Predetermined manufacturing overhead rate= 325,000 / 22,000

Predetermined manufacturing overhead rate= $14.77 per direct labor hour

8 0
3 years ago
after an unsuccessful attempt to train her puppy one morning sharon the office manager scolds her assistant when she arrives for
elena55 [62]
What are the options

7 0
3 years ago
How can inappropriate use of power by managers have a negative effect on employees? How might it negatively affect the business?
Kruka [31]
The inappropriate use by managers may get out and stop customers from shopping there 
5 0
3 years ago
Ann's attempt to open a salad bar in a small town failed. Her husband is trying to sell the tables and chairs she purchased. He
Vaselesa [24]

Answer: Qualifying

<span>Ann's husband is engaged in the qualifying process. He suspects Handlemann's Deli may be a potential buyer for the furniture he needs to sell. And he is now in the process of determining if Handlemann's Deli has a certain characteristic (inclination to purchase) to qualify him as his prospect.</span>

4 0
3 years ago
Which of the following statements is correct in connection with the investigation of a business? a.Regardless of whether the tax
jekas [21]

Answer:

c. That business must be related to the taxpayer's present business for any expense ever to be deductible.

Explanation:

If the business is acquired, the expenses may be deducted immediately by a taxpayer engaged in a similar trade or business. The expenses may be deducted regardless of whether the business being investigated is acquired.

7 0
3 years ago
Other questions:
  • Is the externality positive or negative? Explain. Identify the socially optimum output. Explain how you determined your answer.
    7·1 answer
  • LPM company is a furniture 5 points manufacturer having a current market price of $70 per share. Mrs. Jennifer is a warrant hold
    13·1 answer
  • Thyimach, a machinery manufacturing company, has been purchasing iron shafts from metaljun, a supplier of iron and steel materia
    9·1 answer
  • States in which region receive more of their revenue from the federal government than do most other states?
    12·1 answer
  • What is the principle of comparative cost advantage​
    12·1 answer
  • Kayak Co. budgeted the following cash receipts (excluding cash receipts from loans received) and cash payments (excluding cash p
    15·1 answer
  • You are the manager of a firm that produces and markets a generic type of soft drink in a competitive market. In addition to the
    14·1 answer
  • 1
    6·1 answer
  • The United States experienced a deep recession between 2007 and 2009. Which type of unemployment would most likely increase duri
    14·1 answer
  • A $150 debit to office equipment was entered in the account as a $150 credit. this error caused the trial balance to be out of b
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!