<span>With the boom of social media, the customer’s path to purchase has
significantly changed. Traditional, “above-the-line” advertising, specifically
done on TV, print or radio is not as effective as it was before when it comes
to convincing consumers to purchase products. More and more people would resort
to seeking advise and referrals from friends in their respective social
networks. Consumers are wiser now given that they know they have the power to get
real-time information and data simply by the act of crowdsourcing. Engaging
with friends from social media networks would give them access to more genuine
feedback or POV on certain products and services. What traditional advertising
lacks is a venue for consumers to get immediate answers to possible questions
they have on products being advertised. Consumers don’t appreciate information
shoved down their throats as they know that marketers have full control of the
messages being communicated in their ads. It’s too one-sided. There should be a
platform for dialogue which is provided by social media. This is where the
fundamental shift of power takes place as described by Mr. Safco. It’s all about engagement and two-way
communication as he puts it. </span>
Answer:
Explanation:
A This scenario describes a payroll fraud ; This is a form of fraud where an employee or an employer manipulates the payroll system in order to fraudulently receive an un earned wages.
B The employees that Connie was paying to their account that she controls are called Ghost employees. These are fictitious person put on a payroll for fraud purposes.
C The fact that it took the company 5 years to discover the fraudulent practice indicates a weak internal control environment
D
- Some of the actions that the company failed to do are
- No proper authorization in place before employees are added to payroll
- No segregation of duties as Connies appears to have been the person that add employees to payroll , approve and also disburse salary
- There has been no headcount of employees for a long time
- The entire payroll system has not been audited and reviewed for a long time
Answer:
$41.39
Explanation:
Data provided in the question:
Annul Dividend paid, D0 = $2.84 per share
Growth rate, g = 1.85% = 0.0185
Rate of return required, r = 10.4% = 0.104
Now,
Current price of the stock at year 11 = D12 ÷ [ r - g]
= [ $2.84 × (1 + g)¹²] ÷ [ r - g]
= [ $2.84 × (1 + 0.0185)¹²] ÷ [ 0.104 - 0.0185]
= 3.539 ÷ 0.0855
= $41.39
Revenue that is derived from sales of goods or services
Answer: The authorization of funds for the museum is an example of an earmark.
Explanation:
Earmarking is the act of setting aside particular fund for a specific purpose.
In the United States, earmarks are directive from the Congress that funds should be allocated and spent on certain projects.
For example, one can say the prime minister has earmarked three billion dollars for the construction of new hospitals. The expenditure on the funding of the public art museum is an earmark.
