Question

Penningtons Superstore, which specializes in plus-size fashions for women, wanted to see if it should add a line of plus-size junior wear. The following statement reflects which step in the marketing research process? "To see which is more effective, offering products for this market in our current stores or opening separate stores targeted directly to the teenage market, let's distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research."
A. define the problem
B. develop the research plan
C. collect relevant information
D. develop findings and recommendations
E. take marketing actions

Answer 1

Answer: (C) Collect relevant information    

Explanation:

According to the given question, the Pennington superstore is one of the women fashion store which is specialized in the Plus- size and based on the given statement it basically reflect the relevant information marketing research process.

The process of collecting the relevant information about the specific topic helps in analyzing the necessary data about the company on the basis of the customer requirement.

According to the given question, the process of reflecting about the relevant marketing research information is to collect the relevant data or information on the specific concept.

Therefore, Option (C) is correct answer.