From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC strategy?</h3>
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
The integrated marketing strategy includes-
- IMC evaluation of a brand and also its main rivals.
- IMC Report Card
- Identifying a brand's, an organization's, or a person's main communications outlets.
- Core strategy statement identification and adaptive messaging
- Timeline for the project, including deliverables and particular strategies
- reporting and measurement
Each integrated marketing communication approach should include three components:
- the target customer,
- the channels used to deliver the message, and
- an assessment of the communication's effectiveness.
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The similarity between being self-employed and owning a business out of the above choices is that you or your business produces something. Whether you personally make it or you own a business that produces something, something is being produced. You are your own boss in both situations, you likely make all of the decisions in both but with owning your own business there is a team that can help. Normally if you are self-employed you can't take time off and generate revenue because you are the sole worker.
Answer:
The right response is "False advertising". A further explanation is given below.
Explanation:
- False advertising refers to just about every documented argument but rather television advertising which always benefits customers an inaccurate view as well as believing of the prospective customer.
- Regrettably, several other organizations have decided to appreciate the value of having appeared to receive just one substantial discount and perhaps another opportunity to encourage people to purchase, with really no intention of agreeing.
Answer:
The correct answer is the option B: A risk response is part of the actual implementation plan and action is taken before the risk can materialize, while a contingency plan goes into effect only after the risk has transpired.
Explanation:
On the one hand, a <em>risk response</em> involves the process of controlling risks that are already known by the people who make the plan in the first place and therefore that this type of concept includes the idea of doing something before the worst happen and therefore to avoid the risks.
On the other hand, a <em>contingency plan</em> involves the process of planning for an unexpected situation that did not happen before and was not established in the original plan, therefore that this type of concept includes the idea of acting over the margin due to the exceptional situation that occurs.
Answer:
one-third to one-half; already had patents
Explanation:
One reason some economists doubt that patent protection encourages innovation is that economic studies show that inventors receive only one-third to one-half of the total economic value of their inventions in countries that already had patents.
