A process of determining just how much value an organization's marketing activities create and their impact on the bottom line

Question

3 years ago

5

A process of determining just how much value an organization's marketing activities create and their impact on the bottom line

is known as ________.
A. green marketing
B. corporate citizenship
C. sustainability
D. total quality management
E. accountability g

Business

1 answer:

3241004551 [841] · Answer 1 · 2022-03-27T23:54:12+03:00

Answer:

B, corporate citizenship

Explanation:

Corporate citizenship also know as corporate social responsibility is defined as the contribution or impact or effect of a company's/organization's/firm's business has on its local community or the society as whole. This involves the company/firm investing in its community as a form of giving back to the community asides from the company's business interests.

Cheers.

A process of determining just how much value an​ organization's marketing activities create and their impact on the bottom line

A process of determining just how much value an organization's marketing activities create and their impact on the bottom line