"Preston Electronics is an MNE with facilities located in Taiwan, Singapore, and Germany. Preston gives its local operations the
authority to adapt value activities to prevailing local economic, political, legal, and cultural conditions. Preston is most likely using a(n) ________ strategy."
A multidomestic strategy is an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach.
Explanation: multidomestic is a term used to describe strategies used by companies that operate in more than one country at a time. Multidomestic strategy is a strategy which companies use to achieve maximum local sensitivity by modifying both their product and marketing strategy to match different national conditions.
