They use the media to influence public opinions . More exposure to mass media would greatly influence the peoples eyes suggesting the person with more media influence would likely. Who would want to be on the losing side of the a battle? This idea often changes people's mind and who they would vote. TV for example ,audiences would would see that candidate's way of thinking while also saying the negative of the other person.
Answer: They were trading partners! Both the Venetians and the Ottomans made a lot of money from the relationship. They let each other use certain resources and continuously traded.