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makvit [3.9K]
3 years ago
11

Vertical integration is a strategy in which a company expands backwards into an industry that provides outputs for its products.

Usha Martin followed this strategy by:
a. aking coal and then starting to make wire ropes.
b. making wire ropes and expanding to make the steel for the ropes.
c. implementing coal mining and then starting to make steel.
d. making steel and expanding to making the wire ropes out of it.
Business
1 answer:
Masja [62]3 years ago
5 0

Answer:

The correct answer is letter "B": making wire ropes and expanding to make the steel for the ropes.

Explanation:

Indian company Usha Martin Ltd. manufactures wires and steel to be traded worldwide. Usha Martin operations are centralized from is headquarters from where it designs, cuts, manufactures and distributes steel. The company acquires raw material on its own through coal mining to later be sent to its power plant where the mineral is produced until it is transformed for sale.

<em>By making wire ropes, expanding to steel ropes while having full control of all the production operations, Usha Martin is implementing a vertical integration.</em>

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Answer:

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1B. Compute the degree of operating leverage at last year.

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2. Due to an increase in labor rates, the company estimates that variable expenses will increase by $3 per ball next year. If this change takes place and the selling price per ball remains constant at $25, what will be the new CM ratio and break-even point in balls?

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3. Refer to the data in (2) above. If the expected change in variable expenses takes place, how many balls will have to be sold next year to earn the same net operating income, $90,000, as 5. last year? The president feels that the company must raise the sell- ing price of its basketballs. If Northwood Company wants to maintain the same CM ratio as last year, what selling price per ball must it charge next year to cover the increased labor costs?

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Total revenue $750,000

Variable expenses $270,000

Contribution margin $480,000

Fixed expenses $420,000

Net operating income $60,000

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C. If you were a member of top management, would you have been in favor of constructing the new plant?

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sales price per ball = $25

variable expenses: $15 per unit

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break even point = total fixed costs / CM per unit = $420,000 / $16 = 26,250 balls

sales level for $90,000 profit = ($420,000 + $90,000) / $16 = 31,875 balls

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