The fear appeal is a common thing used in the media and basically boils down to trying to get someone do what you want them to do by providing them with an example that strikes fear if they wouldn't do that. A recent example would be Trump and his rhethoric about Mexicans and Muslims.
A trendy weight loss plan that promises you will have great results
It’s important because your heart must beat faster during exercising because the increase of the heart rate also will need a increase of cardiac output to deliver the necessary blood flow to the muscles.
Hope this help
