Retailers are important in the distribution of goods to the final consumers as
this ensures less shipping cost accrued as a result of them buying the
commodities in bulk and then selling at designated points which are usually
close to the final consumers.
Retailers also ensure that there is a healthy market competition. The
retailers assist in ensuring that the prices of goods and services varies and
the consumers therefore has various options he/she can choose from which
is a very good thing.
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<span>Purchases that have substantial sociale or economic consequences represent high-involvement purchase decisions because they require a deep scrutiny phase where positive consequences are compared with negative ones to understand if benefits outweigh losses and are desirable for society.</span>
Using formula: Marginal Utility=Change in Total Utility/Change in Quantity
<span>So, the marginal utility of each good will be 30/$2, or 15/$1.
Multiply this marginal utility by the price of each good/service to obtain the marginal utility per unit of good.</span>
<span>Since marginal utility of good A is given then by using this formula
the the marginal utility of good B is 60 , MU of good C is 45 and MU of good D is 15</span>
