Question

When buying a new backpack, Maria assessed four brands. The _____ that she used to make a purchase decision were sturdiness, weight, and design.

Answer 1

Answer:

Evaluative Criteria

Explanation:

The Evaluative Criterion is a method where the customer compares products and makes a product choice based on criteria like price, quality, durability, performance and so on. It sometimes results in the customer not picking the product they initially have in mind. Here, there are usually two or products that the customer can choose from and the customers set a benchmark based on which the final product choice is based