Question

Firms with a(n) _________________ orientation spend little on marketing research and planning, target customers indiscriminately, offer too many products, and over-invest in finished-goods inventories.

Answer 1

Answer: Sales Orientation

Explanation:

Sales-oriented firms are business firms that focus most of their efforts on developing a sales force to promote and sell their products or services. Sales oriented spend little on spend little on marketing research and planning, target customers indiscriminately. The approaches carried out by sales oriented companies, are usually done through door-to-door sales, phone calls, and other face-to-face interactions with potential clients or prospects. The sales force is usually the most important asset of the company and is the main driver of its success and profitability.