By using Pathos and Logos if im not mistaken.
Amnesia is the inability of the person to remember or recall stored information in one's memory. A person can acquire amnesia through brain illnesses or through injury. From the given situation above, when one of the main characters is thrown from a galloping horse and suffers from the amnesia, the type of amnesia he/she is having is called an Organic Amnesia. This kind of amnesia is caused by brain damage due to injury.
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