The answer that best fits the blanks above are POSITIONING and NAME SELECTION, respectively. So one of the strategies in developing a strong brand is to start with brand positioning then followed by brand name selection. Brand positioning is also part of marketing and this allows the brand to be occupied in the minds of the customers. On the other hand, brand name selection follows a certain criteria that should be met whether it is interesting, and attracts attention.
Answer:
Debit : Bad Debts account : $2000 (appearing in the income statement)
Credit : Provision for doubtful debts account : $2000 (appearing in the balance sheet)
Explanation:
This is an example of provision for doubtful debts. Provision for doubtful debts is an estimated amount of bad debts from accounts receivables that has been issues but not yet collected. This is done under the accrual accounting concept where an expense is identified as soon as invoices have been issued rather than waiting long periods to find out which invoice is irrecoverable. It is typically an estimate based on past experience.
In this question, the sales value has not been provided, hence an assumption is made:
Sales : $200,000
If provision for doubtful debts is 1% of sales and all sales is on credit, then the provision for doubtful debts amount is = 1% x $200,000 = $2000
Provision for doubtful debts is an accounts receivable contra account and thus has a credit balance and is recorded in the balance sheet, listed directly under accounts receivables.
The entry is recorded as:
Debit : Bad Debts account : $2000 (appearing in the income statement)
Credit : Provision for doubtful debts account : $2000 (appearing in the balance sheet)
The accident would likely be covered under the collision insurance, which covers the policyholder's car when it collides with another car or an object (in this case it would be an object since it was a single-vehicle accident.
If you only had liability coverage, the damage would likely not be covered because liability insurance only covers the damage caused to the other person and their car, not you or your car.
This will also be added to your insurance record even though you weren't the one driving because it was your vehicle and your policy.
Answer:
competitive advantage
Explanation:
In industry, the quality that helps a company to surpass its rivals, is called its competitive advantage. A competitive advantage might include availability of resources, like higher-grade ores as well as small-cost energy sources, highly qualified workers, geographical position, high entry hurdles and access to better technologies.
When it comes to explaining competitive edge, the value proposition is essential. When the value proposition is successful, that is, when the value concept provides higher and more consistent value to consumers, it can yield a significant advantage either in the good or service. The value proposition will rising the perceptions and preferences of the customers.
Answer:
1) Conduct physical exams
2) Take a detailed heath care histories
3) Provide counselling and health care to patients
4) Listening to the patients and analysing the physical and emotional needs
