Below are the complete options:
changing beliefs about the extent to which a brand has certain attributes
encouraging the consumer to use stimulus generalization
adding new attributes to the product
encouraging the consumer to use stimulus discrimination
changing the importance of attributes
Answer:
changing the importance of attributes
Explanation:
Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.
Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.
This resulted in 61 percent of cola drinkers now thinking it is important.
This exemplifies how importance of a product's attribute can be changed
It would be false, Shareholders in a corporation are legally considered partial owners of the corporation.
