Answer:
If a company wants its new product to enter the market successfully, it must worry about making the four decisions in its marketing strategy: products, communications, pricing and distribution.
Explanation:
For this it is advisable:
1. Evaluate if the product really occupies a differential niche in the market, if it can be an innovation and if people will want it.
2. The product needs to capture the attention of the consumer.
3. The product has to advertise itself when the consumer is deciding what to buy.
4. It is really important to explain why the modified product is differential.
5. It is necessary to identify the acceptable disadvantages of the product and identified to be ahead before the consumer indicates them. This is to make sure that inconveniences will not be an obstacle to the success of the product.
6. Easy to find, so you have to determine your visibility, what your audience is and what is the best way to see it.
7. The consumer has to feel comfortable with the cost of buying and using that new product.
8. Once the consumer is exposed to the campaign message, the product will have to meet their expectations.
