Question

Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments. What branding strategy is most likely being used by

Answer 1

Answer:

Multibrands

Step-by-step explanation: Multibrands is a branding strategy applied by business organisations in order to target different market segments, make more brands available thereby creating variety of options for its customers or consumers.

Multibranding is essential for most businesses as it guarantee that businesses keep their different customers by provision of different brands for different classes or tastes.