Answer:
An increase in mortgage interest rates.- D.
Answer:
a differentiation advantage
Explanation:
This scenario best illustrates a differentiation advantage. This is basically when a company is able to offer a product that, despite being the same as the competitor's product, is slightly different or offers something that the competitors do not. This small difference is what attracts the customers and increases profits. In this case, Fashion Mart Corp is differentiating their product by providing a guarantee of quality, which the competitors offering similar products cannot offer.
Answer:
D. Informational
Explanation:
Informational appeal is a form of advertisement in which a producer or marketer explain his/her products to viewers and target customers. It gives a brief highlight to the benefit a consumer will get from using the specifit product. It elucidates and shines more lights on a products attributes, benefits and characteristics. When ExxonMobil explains areas on lithium ion batteries, hydrogen technology, biofuels, and CO2 capture technologies, they are using information appeal.
Answer:
Correct option is (d)
Explanation:
Corporate social responsibility is an initiative taken by companies to act for the benefit of the society. Since companies utilize resources from the society, it their responsibility to give back to the society in the form of charity to non governmental organizations, welfare of underprivileged and protecting the environment.
Here, though Enron was undertaking unethical means for personal benefits, it was also carrying out corporate social responsibility by donating to Houston area charities.
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