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konstantin123 [22]
3 years ago
9

A wedding services company changes its marketing strategy to reflect the fact that more LGBTQ​ (lesbian/gay/bisexual/transgender

/queer) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company​ analyze?
Business
1 answer:
solmaris [256]3 years ago
4 0

Answer:

The answer is: Cultural environment

Explanation:

Cultural environment is the set of values, behaviors, attitudes, customs and aspirations of people.  

They are continuously changing and evolving, for instance 100 years ago gays weren´t allowed to marry, in many places being gay was outlawed. All businesses should change their marketing strategies to reflect cultural changes. Imagine if the TV ads from the 1980s were still running today, many would be considered scandalous, misogynistic or sexist.

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A restaurant owner in the 1950s does not feel negatively toward African Americans but refuses to serve them in his restaurant be
Minchanka [31]

Answer:

Unprejudiced discriminator.

Explanation:

Unprejudiced discriminator: This is referred to as the people who do not have the prejudice of their own, however, they act when needed or when it is convenient for them to discriminate as their decision is based on other people´s prejudice or socially motivated.

In the given case, a restaurant owner does not discriminatory feelings toward African American, however, due to social pressure, he is forced to discriminate as he refuses to serve them in his restaurant, which is a case of the unprejudiced discriminator.

6 0
3 years ago
The process of lengthening a customer's lifetime value over time is ________. a cross-promotional marketing b cause-related mark
oksano4ka [1.4K]
<span>The process of lengthening a customer's lifetime value over time is called the longevity effect. The longevity effect helps businesses earn money from customers that continually come back to buy more products. For this reason, it is important to nurture relationships with customers and keep them satisfied.</span>
4 0
3 years ago
Consider the following two stocks, A and B. Stock A has an expected return of 10% and a beta of 1.20. Stock B has an expected re
mina [271]

Answer: Stock B

Explanation:

Use CAPM to calculate the required returns of both stocks.

Stock A

Required return = Risk free rate + beta * ( Market return - risk free rate)

= 5% + 1.20 * (9% - 5%)

= 9.8%

Stock B

Required return = 5% + 1.8 * (9% - 5%)

= 12.2%

Both of them have Expected returns that are higher than their Required returns so both of them are good buys.

The better buy would be the one that has more expected value excess over required return.

Stock A excess = 10% - 9.8% = 0.2%

Stock B excess = 14% - 12.2% = 1.8%

<em>Stock B offers a higher excess and is the better buy. </em>

7 0
2 years ago
Name four external factors that have an influence on business. Give examples of the ways in which each factor can affect the bus
serious [3.7K]

Answer:

The following are the answer to this question:

Explanation:

The name of four factors can be defined as follows:

  • Economy: The term economy is the most important factor in your business and the volatility of stocks focused on political movements, wars, violence, and changes in currency.
  • Legal: One industry might have been affected by state, local or governmental changes to the law. The court's ruling has continued to suffer for instance from cigarette firms. Also because the jury has helped make certain adjustments, tobacco products weren’t purchased to a child under 18 years old.  
  • Environmental: It is also the external entity, that can affect your organization, as though users produce specific goods, which can create stench and smoke, as well as the impact on the environment, in which the goods are prohibited by authorities.  
  • Political: Some political reasons, which could affect the business, that is also known as the levels of corruption, regulation against secrecy, regulation on discrimination.
7 0
2 years ago
Wrongful Discharge. Stephen Fredrick, a pilot for Simmons Airlines Corp., criticized the safety of the aircraft that Simmons use
kogti [31]

Answer:

Really want to help but I cant . Maybe next time I can help Maybe not but because we dont meet again

By the way .... this Virus.

mmuah thabks for the points

7 0
2 years ago
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