An exceptionally bright child, Richards was very special to Elizabeth Van Lew. Van Lew had Richards baptized in a white church and later sent north to be educated. This was extremely rare for a black child in the South.
The Nutella Jar is so designed that the chocolate-colored Nutella inside the jar is clearly visible from the outside and proves to be reason enough to tempt the buyer to buy it.
The picture showed on the jar makes the buyer imagine of the combinations of dishes he can make if the buys Nutella.
Thus, it is clear that the packaging of the Nutella Jar governs the decision of buying it to great extent.
