People became fascinated with the lives of celebrities performing in the early times. Charlie Chaplin being amongst the first few notable personality to have gained via this medium. Radio helped make sports more popular, as more and more people would prefer this new form of technology. It reached far and wide and made celebrities out of the athletes too. The attitudes depicted in the film/movies etc heavily influences peoples' perceptions and likes/dislikes.
During the period of 1200-1450, the Silk Toad trade networks and the trans- Saharan trade networks facilitated a flourishing trade in luxury goods across afro-eurasia