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Veronika [31]
3 years ago
6

As a marketing manager for Kitch-It-Tools, Jim is frustrated with the way his organization markets their kitchen utensils. Curre

ntly Kitch-It-Tools utilizes a strategy aimed towards the largest possible number of people, relying heavily on television and radio advertising. Jim complains that the firm is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Presently Kitch-It-Tools practices:
a. a constaint change strategy
b. relationship marketing
c. mass marketing
d. market segmentation
Business
1 answer:
Rasek [7]3 years ago
4 0

Answer:

c. mass marketing

Explanation:

The firm is practicing mass marketing because it has a strategy that is trying to sell the product on a large scale ignoring market segments and not trying to know its customers to be able to understand what they expect and like that target them in a more effective way.

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Vikki [24]

Answer:

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Explanation:

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5 0
3 years ago
Brooklyn Cabinets is a manufacturer of kitchen cabinets. The two cabinetry styles manufactured by Brooklyn are contemporary and
Anna11 [10]

Answer:

a) Objective Function:

P = $18.6x + $13.9y

b)

1. 2x + 2.5y \leq 3000 For Carpentry

2. 1.5x +1.0 y \leq 1500 For Painting

3. 1.3x + 1.2y \leq 1500 For Finishing

c)

x \geq 500

y \geq 650

Explanation:

Data Given:

Contemporary Style Cabinets Sells For = $90

Farmhouse Style Cabinets Sell For = $85

Hours per process:

For Contemporary:

Time for Carpentry = 2.0

Time for Painting = 1.5

Time for Finishing = 1.3

Similarly,

for Farmhouse Cabinet style:

Time for Carpentry = 2.5

Time for Painting =  1.0

Time for Finishing = 1.2

Costing for Processes:

Carpentry = $15/hr

Painting = $12/hr

Finishing = $18/hr

Availability of hours in the week:

Carpentry = 3000 hours

Painting = 1500 hours

Finishing = 1500 hours

Orders for Cabinets in the week:

Contemporary Cabinets = 500 units/week

Farmhouse Style = 650 units/week  

Suppose,

x = number of contemporary style cabinets

y = number of Farmhouse cabinets

Step 1:

We need to calculate the total cost of the cabinets first.

Cost of Contemporary Style:

(2 x $15) + (1.5 x $12) + (1.3 x $18) = $71.4/cabinet

Similarly,

Cost of Farmhouse Style:

(2.5 x $15) + (1 x $12) + (1.2 x $18) = $71.1/cabinet

We know that the selling price of Contemporary and Farmhouse cabinets is $90 and $85 respectively. So, we can calculate the profit of both the cabinets.

For Contemporary Style:

Profit = ($90-$71.4) =$18.6

For Farmhouse Style:

Profit = ($85-$71.1)= $13.9

a) Objective Function for the maximization of the profit:

We know that x represents contemporary style and y represents farmhouse style. So, the profit is the basically the objective function. So.,

Objective Function:

P = $18.6x + $13.9y

b) Mathematical Expression for the constraints, which are:

1. 2x + 2.5y \leq 3000 For Carpentry

2. 1.5x +1.0 y \leq 1500 For Painting

3. 1.3x + 1.2y \leq 1500 For Finishing

c) Mathematical Expression for Contracts:

x \geq 500

y \geq 650

3 0
3 years ago
Which of the following is not a function of public relations?
Zigmanuir [339]
C. Introducing new products with limited associated advertising
5 0
4 years ago
A merger where one company purchases another as a way to reduce competition, is an example of a type of market activity that gov
DIA [1.3K]

Answer:

B) antitrust laws

Explanation:

Antitrust laws refer to the laws with respect to the competition and it is established by the U.S government. The motive of this to secure the consumers from that business practices who are dealing in predatory and if this law does not exist then the consumers would not gain i.e from the competition arise in the market place

Therefore according to the given situation, when the government passes the law against so this reflect the antitrust laws

6 0
4 years ago
James is a family practitioner who graduated at the top of his class in medical school. He has run a successful practice for alm
tatyana61 [14]

Answer:

i dontknow

Explanation:

5 0
3 years ago
Read 2 more answers
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