Question

Sophie made pies and sold them from her food trailer at businesses. This is an example of a(n)A. direct marketing channel.B. distribution center.C. simplified transaction.D. wholesale operation.E. indirect marketing channel.

Answer 1

Answer:

Letter A is correct. Direct marketing channel.

Explanation:

A distribution channel is the most effective way a company decides to get its products to the end consumer at the right place at the right time. Intermediaries or business chains can be used to get the good to the customer. Some examples of distribution channels are: manufacturer, internet, retailers and shipping centers. Distribution channels can be direct or indirect.

In the case of the above question, Sophie's sales occurred through a direct distribution marketing channel, because this is configured as the one where the consumer can purchase the product or service direct from the manufacturer, there are no intermediaries for the product to reach the final customer. And proper transportation or logistics teams are also used to effectively deliver directly.